Automotive Product Data – Automotive eCommerce

Posts by tonyminock

Why Choose BigCommerce for Auto Parts E-Commerce?

By on Jul 28, 2020 in Uncategorized |

When you run an automotive e-commerce site, having all of your auto parts categorized and up-to-date is critical to making your business a success. Vehicles have thousands of model-specific parts, and your entire catalog system can become one big mess in the blink of an eye if it isn’t properly maintained.  When you’re building your e-commerce site, you need to find a platform that can handle the amount of data you will be entering into the system. Many platforms out there just can’t handle the task. That’s where  BigCommerce comes in. BigCommerce is revolutionizing the way people go about running their e-commerce businesses by offering the most advanced yet easy-to-use e-commerce platform on the market. With unlimited uploads to your catalog, you can have every part you sell listed in your database.  What is BigCommerce?  BigCommerce is the leading cloud-based e-commerce platform. BigCommerce uses a robust API toolset within its platform that makes logging every part from your catalog quick and efficient. BigCommerce also has a scalable software platform that’s capable of handling a large SKU log, making it perfect for categorizing every auto part in your warehouse.  The software uses a specialized B2B design that makes detailed price structures easy to set up and maintain. The software has “buy online pick up in-store” technology, making it simple for customers to order products online and pick them up at the store.  How is BigCommerce Different?  BigCommerce differs from other e-commerce platforms by adding gift cards, built-in ratings and review systems, professional report functions, and real-time shipping quotes. BigCommerce also offers the option for customers to modify their orders before shipment. This saves you tons of time and provides additional customer convenience.  The Year-Make-Model lookup feature is an essential part of an auto parts e-commerce site. Customers want to look up the product they need quickly and efficiently while being confident that they are ordering the correct part.  BigCommerce offers the support you need to manage your auto parts store with an extensive catalog and with professionals who can help you transfer catalogs at any time. BigCommerce offers SEO management and ad management all from one control panel, making promotions easy and efficient. Convert more sales with a vast range of payment options, all on a single page...

Read More

BigCommerce vs Magento: Which E-commerce Platform is Better?

By on Jul 14, 2020 in Ecommerce Marketing |

As you start to build your e-commerce site for auto parts, you have many platforms to choose from when looking to develop your site catalog. Perhaps you’re already an up-and-running and successful e-commerce automotive part retailer, but the platform you’re using just isn’t keeping up anymore. You need a platform that can support the heavy universal product code (UPC) load that comes with logging an extensive amount of automotive parts and accessories.   If you are shopping around for your next platform, let’s look at which of these two big-name e-commerce companies — BigCommerce and Magento — is up to the task.  BigCommerce vs. Magento: The Platform  There are significant differences between these two e-commerce platforms, and the most obvious is their platform styles. BigCommerce is an SaaS platform, which stands for Software as a Service. Magento is a PaaS cloud-based platform, which stands for Platform as a Service. The major difference between these two services is that Magento is open-source, which means that third parties can modify the code and completely customize the platform. This is a beneficial option if you have an IT team ready to customize your code for your e-commerce site.   If you don’t have an existing IT department, you can hire a freelancer or an independent firm to help get your website up and running. Coding isn’t something that you want to play around with, because if you don’t know what you’re doing, you can make significant mistakes. BigCommerce, on the other hand, is an out-of-the-box solution; its team hosts and modifies the website code for you.   Automotive websites who don’t have IT teams or to keep expenses down might prefer BigCommerce’s easy-to-use framework. The SaaS platform is set up with a full content management system (CMS), which makes website customization and modifications simple. You can quickly and easily change settings and update information without having to learn how to write code. For those who don’t have coding experience, this makes getting your website up quick and efficient.   BigCommerce vs. Magento: Maintenance  Because Magento is a PaaS platform, the same rules apply for website maintenance as they do for website customization. When it comes to maintaining your e-commerce platform, you will need an IT professional’s help. BigCommerce, with its SaaS platform, handles all the...

Read More

Discover the Advantage of BigCommerce

By on Jul 7, 2020 in Ecommerce Marketing |

BigCommerce is an online platform for eCommerce that can help transform your internet presence. With add-ons that are built specifically for the automotive industry, this product is an ideal choice for auto parts stores that are ready to move online or upgrade their current online presence. With a growing number of customers heading to the internet to do their shopping, it’s become crucial for auto parts stores to provide a virtual storefront that can meet their needs. BigCommerce provides a distinct advantage to businesses in this industry, making it easier than ever to close the sale.  A One-Stop Solution for Your Online Presence  BigCommerce offers robust customization features that make it easy to provide shoppers with all the necessary information in one place. This platform isn’t exclusive to product listings. You can integrate it with Drupal, WordPress, Sitecore, Bloomreach, and Adobe Experience Manager to create the exact experience you’re after. Include your store’s history, location details, contact information, and more so visitors have everything they need at their fingertips.  With BigCommerce you can enhance every aspect of online auto parts sales as you combine content and commerce for better marketing. Maintain an informative blog to establish your thought leadership in the industry while also offering a detailed and highly searchable database of your product offerings.  Reach Customers Where They Are  Almost 25% of automotive searches are related to parts, maintenance, and services. More than half of these online searches come from mobile devices. If you’re not online with a sleek presence that’s optimized for computers, tablets, and smartphones, then you’re not available to serve your customers where they’re currently shopping.  BigCommerce streamlines the process of listing your inventory online and processing internet sales. The complexities of the process are simplified using a platform that’s customized to serve this segment of the industry. When you choose this approach for your online presence, you can easily stake a claim online in a space that’s attractive and accessible to your shoppers.  Maintain an Off-Site Inventory  When you move into online sales, you have the option to sell products that aren’t readily available in your physical storefront. You can serve as the middleman for items from a vast range of manufacturers, expanding your product listings and making it...

Read More

Why Auto Parts Stores Should Care About BigCommerce

By on Jun 30, 2020 in Ecommerce Marketing |

BigCommerce is a powerful online platform that helps retailers list and sell their products online. This eCommerce solution works across several industries, but automotive parts stores enjoy some distinct advantages when they utilize this tool. The aftermarket auto parts industry is rapidly evolving as customers change their approach to car care. Knowing your consumers and meeting them in their buying journey is critical to closing the sale. In the past, automotive retailers have had a surprisingly small presence in the online marketplace. This is rapidly changing, however, and BigCommerce is poised to help.  Though there are many ways that you can approach your online retail site, there are several compelling reasons you should care about BigCommerce as you’re selling in this space. Read on to learn why this is one of the best options you’ll find for your auto parts store.  Auto Parts Sales Are On the Rise  Auto parts sales have increased steadily in recent years. While sales were $23.3 billion in 2012 and $36.1 billion in 2015, they were projected to reach $57.4 by the end of 2019. Meanwhile, sales for new automotive vehicles have largely plateaued. There were 94 million new vehicle sales in 2016, 96 million in 2017, and 95 million in 2018. Today’s shoppers are looking for ways to extend the lives of their vehicles rather than replace them. Also popular are parts that allow drivers to customize their rides with added performance, personalization, and functionality.  These trends present a valuable opportunity for aftermarket parts retailers. Shoppers are seeking specific products, and sellers who are properly positioned can meet them where they are, presenting the perfect solution for a driver’s needs. BigCommerce is a retail platform that’s designed specifically for this segment of the automobile industry, making it easy for retailers to plug in their inventories and get started in this lucrative space.  Shoppers Start With an Internet Search  A quarter of all automotive searches are related to parts, services, and maintenance. A growing number of shoppers are looking for automotive products via a web search before they bother looking for them in the store. There are many compelling reasons for this trend. Finding the right part for a particular vehicle can be a daunting task. Auto parts are...

Read More

Backlinks: What Are They and What Do They Mean for Automotive ECommerce?

By on Jul 26, 2018 in Ecommerce Marketing |

Implementing backlinks into your automotive ecommerce website is an important aspect of improving search engine optimization and boosting your site’s relevancy. The more high-quality backlinks your website has, the higher it ranks on search engines, making it easier for users to find you and purchase more parts. When done correctly, backlinks deliver a steady stream of traffic that can quickly convert to sales.  Learning how to successfully use backlinks, however, can be a daunting task, but you can apply a few methods that can work for you. What Are Backlinks, Exactly? In simple terms, a backlink occurs when one website mentions another website by linking to it in the content.  Backlinks aren’t simply references to other websites; they’re clickable links within the text itself.  Backlinks are also referred to as links, incoming links, hyperlinks, or inbound links, but the concept is the same regardless of the term. Basically, backlinks on your automotive ecommerce blog may direct readers to a product brand’s website, enhancing your own content and making the blog post more relevant to your audience. Search engines such as Google rely on backlinks for several reasons.  Think of the internet as a vast web of websites connected by links.  These links add context and inform the search engines, which “crawl” through the internet, that additional pages exist through those backlinks.  If you start a new website and fail to add backlinks, don’t submit the site to Google, and have no other source linking to your site, users will have almost no way to discover your content. With backlinks, search engine spiders crawl through backlinks where they can discover your site, allowing them to index it and make it searchable.  Without them, no one using the internet will know that your content exists. Now you can see why backlinks are so essential. Understand Search Engine Algorithms Search engine optimization (SEO) is the process of naturally directing traffic to your site from search engines such as Google.  SEO increases the quality and quantity of traffic through organic search results, and while SEO can take many forms, backlinks are an important aspect. Google has long been the search engine king, so you’ll often come across information on SEO’s impact on Google’s...

Read More