When you run an automotive e-commerce site, having all of your auto parts categorized and up-to-date is critical to making your business a success. Vehicles have thousands of model-specific parts, and your entire catalog system can become one big mess in the blink of an eye if it isn’t properly maintained.
When you’re building your e-commerce site, you need to find a platform that can handle the amount of data you will be entering into the system. Many platforms out there just can’t handle the task. That’s where BigCommerce comes in. BigCommerce is revolutionizing the way people go about running their e-commerce businesses by offering the most advanced yet easy-to-use e-commerce platform on the market. With unlimited uploads to your catalog, you can have every part you sell listed in your database.
What is BigCommerce?
BigCommerce is the leading cloud-based e-commerce platform. BigCommerce uses a robust API toolset within its platform that makes logging every part from your catalog quick and efficient. BigCommerce also has a scalable software platform that’s capable of handling a large SKU log, making it perfect for categorizing every auto part in your warehouse.
The software uses a specialized B2B design that makes detailed price structures easy to set up and maintain. The software has “buy online pick up in-store” technology, making it simple for customers to order products online and pick them up at the store.
How is BigCommerce Different?
BigCommerce differs from other e-commerce platforms by adding gift cards, built-in ratings and review systems, professional report functions, and real-time shipping quotes. BigCommerce also offers the option for customers to modify their orders before shipment. This saves you tons of time and provides additional customer convenience.
The Year-Make-Model lookup feature is an essential part of an auto parts e-commerce site. Customers want to look up the product they need quickly and efficiently while being confident that they are ordering the correct part.
BigCommerce offers the support you need to manage your auto parts store with an extensive catalog and with professionals who can help you transfer catalogs at any time. BigCommerce offers SEO management and ad management all from one control panel, making promotions easy and efficient. Convert more sales with a vast range of payment options, all on a single page checkout screen.
When dealing with all of the moving parts of an e-commerce website, you need an SaaS platform. SaaS, or Software as a Service, is a cloud-computing service that can lower your operational expenses with its lower up-front costs and quick deployment. The SaaS platform of BigCommerce delivers unlimited scaling, industry-leading uptime, and automatic upgrades that guarantee security and PCI compliance. With faster loading times and better site security, you won’t ever lose a customer to slow load times.
When you are running an auto parts e-commerce site, you can be sure your products will be organized quickly and price points will be set up for every situation, helping your business run smoothly. The platform BigCommerce provides is fully customizable from an easy-to-navigate CMS portal that makes it easy for anyone to work on.
Why BigCommerce is Perfect for Auto Parts E-Commerce
BigCommerce offers a great email marketing system built into the software, letting you easily reach out to your email list with new offers. You can customize every aspect of your site to make the perfect look for your automotive parts business. With the fastest load times and software available, your sales conversion rates should see a good increase.
BigCommerce also offers a great app store, adding even more features to your storefront. With tons of third-party applications, you can find any tool you are looking for when building your site. BigCommerce offers excellent software support, ensuring you can get every item listed and priced quickly and efficiently. By freeing up time working on your site, you can focus more of your attention on the other important aspects of your business, making BigCommerce an excellent option for those in the auto parts e-commerce business.
BigCommerce has some of the best-in-class Search Engine Optimization (SEO) features, making this the best bet for getting your auto parts business found when customers are searching the web. You won’t have to spend hours learning how to utilize SEO on your site because, with BigCommerce, the software does all of that work for you, setting up a seamless integration for mobile phones and excellent results on Google searches.
Your customers can easily do product comparisons and get a quick view of parts. This will make it simple and convenient for customers to get the details of multiple parts on a single webpage, letting them do their shopping more efficiently when finding the part they need.
Key Features BigCommerce Offers to Auto Parts Retailers
All of this is done through the full CMS that BigCommerce provides. There is no need to understand coding to make any changes to design and data. The CMS has a spot for you to enter whatever you need to upload, update, or modify.
BigCommerce offers a Year-Make-Model search that makes looking up the parts for your car easy, helping your customers find the part they need quickly and efficiently.
With the inherent challenges the automotive industry faces in computing needs, automotive websites are eagerly turning to cloud computing to help with various processes. BigCommerce keeps its software on the cloud, meaning you never have to worry about losing your information, and you can load an unlimited number of items into your inventory catalog.
BigCommerce includes a variety of great premade templates for an easy way to set up a dynamic e-commerce storefront. The site is easy to navigate and has lots of excellent features, making it easy for customers to find the parts they need.
SEO and Mobile Optimization
With built-in Search Engine Optimization assistance, you never have to worry about getting people over to your site. BigCommerce makes it easy to master the mobile and search engine world.
BigCommerce makes running an e-commerce auto parts store simple. No more battling with endless data entries and coding. BigCommerce does all the backend work for you so you can focus on what matters most: taking care of your customers and providing excellent service. You can trust that you’re getting the fastest and most efficient system when you choose BigCommerce to run your store.
As you start to build your e-commerce site for auto parts, you have many platforms to choose from when looking to develop your site catalog. Perhaps you’re already an up-and-running and successful e-commerce automotive part retailer, but the platform you’re using just isn’t keeping up anymore. You need a platform that can support the heavy universal product code (UPC) load that comes with logging an extensive amount of automotive parts and accessories.
If you are shopping around for your next platform, let’s look at which of these two big-name e-commerce companies — BigCommerce and Magento — is up to the task.
BigCommerce vs. Magento: The Platform
There are significant differences between these two e-commerce platforms, and the most obvious is their platform styles. BigCommerce is an SaaS platform, which stands for Software as a Service. Magento is a PaaS cloud-based platform, which stands for Platform as a Service. The major difference between these two services is that Magento is open-source, which means that third parties can modify the code and completely customize the platform. This is a beneficial option if you have an IT team ready to customize your code for your e-commerce site.
If you don’t have an existing IT department, you can hire a freelancer or an independent firm to help get your website up and running. Coding isn’t something that you want to play around with, because if you don’t know what you’re doing, you can make significant mistakes. BigCommerce, on the other hand, is an out-of-the-box solution; its team hosts and modifies the website code for you.
Automotive websites who don’t have IT teams or to keep expenses down might prefer BigCommerce’s easy-to-use framework. The SaaS platform is set up with a full content management system (CMS), which makes website customization and modifications simple. You can quickly and easily change settings and update information without having to learn how to write code. For those who don’t have coding experience, this makes getting your website up quick and efficient.
BigCommerce vs. Magento: Maintenance
Because Magento is a PaaS platform, the same rules apply for website maintenance as they do for website customization. When it comes to maintaining your e-commerce platform, you will need an IT professional’s help. BigCommerce, with its SaaS platform, handles all the site maintenance itself. The servers are up and running 99.9% of the time, and BigCommerce has a dedicated team ready to fix any issues that might arise.
Again, if your company doesn’t have a desire to hire or keep an IT professional on staff, BigCommerce may be the best option for its convenience and reliability.
BigCommerce vs. Magento: Security
Security is an important topic in e-commerce. With so many stories of hackers stealing credit card information, it’s essential for e-commerce sites to be compliant with payment card industry (PCI) security standards. This ensures all customer information is safe from potential cyber threats. BigCommerce takes care of all security for your e-commerce site, making sure you stay up-to-date and in line with PCI standards. When you choose to use Magento, this responsibility falls to your IT team.
BigCommerce vs. Magento: Add-ons and Apps
When it comes to auto part sales, BigCommerce has excellent programs that fully integrate into your e-commerce storefront. One of the best features is BigCommerce’s Year/Make/Model Search, which allows customers to filter categories and brands so they can find exactly the car parts they need.
Using BigCommerce’s fully integrated CMS, you can add this feature easily to your site and manage your entire catalog of parts. The process is simple, efficient, and straightforward and helps get your website up and running faster. Magento has third-party apps your IT professional can use to easily set up the same type of search functions for your site.
BigCommerce vs. Magento: Our Choice
When looking at all the fantastic features both of these e-commerce platforms offer, you can see there are many variables to consider. A well-established business might prefer the ability to work with site coding itself and create a unique website using third-party sources through Magento. There are certainly benefits to being able to go in and adjust everything yourself.
If you’re running a small startup, however, you might not have the budget to hire an additional employee dedicated to keeping the website running. Regardless of the size or type, most companies prefer to get everything done in one stop, without having to hire an outside vendor to manage and maintain their website. This is where the convenience and security of BigCommerce comes in.
BigCommerce is fast, secure, and easy to manage and customize. Business owners who prefer a more hands-on approach while saving time and money might prefer BigCommerce. This platform is an effective solution that requires a minimal learning curve if you are new to website design.
Magento is an excellent option for business owners who have IT experience or already have someone within their organization who can design and maintain a website. You might choose Magento if you prefer to be in absolute control of every detail of your site’s operation.
Ultimately, we would choose BigCommerce over Magento for automotive e-commerce. Its convenience, reliability, and ease of data transfer make building and maintaining a webpage much simpler than other platforms. BigCommerce’s price is very affordable, as well. You can choose from a few great free templates to get started or pay for more complex templates to create a truly unique storefront. Every part of setting up and maintaining your auto parts e-commerce storefront is smooth and easy to figure out.
If you are looking for a new platform for your automotive parts website, check out BigCommerce. The benefits of using its program will make a significant impact on your business. BigCommerce has some of the fastest load times, a team of experts maintaining your website, and 24/7 customer support. You can have your site up and running quickly, so you can get back to taking care of all the other aspects of your business.
BigCommerce is an online platform for eCommerce that can help transform your internet presence. With add-ons that are built specifically for the automotive industry, this product is an ideal choice for auto parts stores that are ready to move online or upgrade their current online presence. With a growing number of customers heading to the internet to do their shopping, it’s become crucial for auto parts stores to provide a virtual storefront that can meet their needs. BigCommerce provides a distinct advantage to businesses in this industry, making it easier than ever to close the sale.
A One-Stop Solution for Your Online Presence
BigCommerce offers robust customization features that make it easy to provide shoppers with all the necessary information in one place. This platform isn’t exclusive to product listings. You can integrate it with Drupal, WordPress, Sitecore, Bloomreach, and Adobe Experience Manager to create the exact experience you’re after. Include your store’s history, location details, contact information, and more so visitors have everything they need at their fingertips.
With BigCommerce you can enhance every aspect of online auto parts sales as you combine content and commerce for better marketing. Maintain an informative blog to establish your thought leadership in the industry while also offering a detailed and highly searchable database of your product offerings.
Reach Customers Where They Are
Almost 25% of automotive searches are related to parts, maintenance, and services. More than half of these online searches come from mobile devices. If you’re not online with a sleek presence that’s optimized for computers, tablets, and smartphones, then you’re not available to serve your customers where they’re currently shopping.
BigCommerce streamlines the process of listing your inventory online and processing internet sales. The complexities of the process are simplified using a platform that’s customized to serve this segment of the industry. When you choose this approach for your online presence, you can easily stake a claim online in a space that’s attractive and accessible to your shoppers.
Maintain an Off-Site Inventory
When you move into online sales, you have the option to sell products that aren’t readily available in your physical storefront. You can serve as the middleman for items from a vast range of manufacturers, expanding your product listings and making it easier than ever to provide custom orders for your shoppers. Buyers no longer need to come into the store to order their parts and then later return for pickup. You can ship items directly to the buyer or offer the popular ship-to-store option and provide pickup on-site in your brick-and-mortar location.
Changing your model for stocking and selling products can help you save money, downsize your physical storefront, and increase sales. Moving into the world of eCommerce will radically change your ability to serve customers if you’ve not provided a functional presence here before. BigCommerce is designed to offer a searchable inventory so you can provide hundreds or thousands of products easily.
Keep Products Easily Organized
Locating the right part for an automobile is a complex task. With so many variations, it’s easy to make a mistake. Browsing a physical storefront is overwhelming, but eCommerce sites that are well-organized with the proper functionality can ease the process considerably. BigCommerce provides a year-make-model search that instantly narrows down the product listings to those that are appropriate for the customer’s needs. The PartFinder add-on is another valuable feature that makes it easier for your customers to find what they need quickly.
By customizing your product page, you can also include all the necessary details for each part so customers know what they’re getting. Detail what’s included, provide tips for installation, and offer all the essential specifications in one handy place. Customers who conduct online searches are looking for more than just the name of the item. They want to know everything they can about it, and this is just what your webpage can offer.
Make it Easier For Customers to Browse
BigCommerce lets you maintain an up-to-date inventory that shows availability in real time. This means your customers can browse your products easily without running into snags regarding items that are no longer available. The convenience of an online presence also lends itself well to searchers who want to take their time exploring the options. There are no salespeople to contend with or even well-meaning fellow shoppers with unsolicited advice. Your webpage lets shoppers take their time as they explore what’s available and compare critical features.
Optimizing your online layout for easy browsing also eases the strain on your staff. You’ll field fewer phone calls about parts and fitments when you make it easier for the customers to do the research themselves. Most online shoppers are happy to investigate products independently as long as the details are readily available to them. When you make the effort to provide the right platform, your shoppers will typically do the rest.
Upsell Easily From the Product Page
You can increase your sales easily with a webpage that’s built for seamless upselling. Feature suggested items on the product page and you can point shoppers directly to associated products. Highlight additional parts that will help complete an installation or upgrade or suggest the necessary tools for the job along with the item. This is a handy marketing strategy that’s utilized by nearly all major retailers. Maintaining an online presence with a platform such as BigCommerce will help you transition into the world of eCommerce powerfully, with features that equip you to increase sales and earn coveted customer loyalty.
Auto parts sales are on the rise, and an online e-commerce presence has become essential for retailers to stay competitive in this growing industry. If you’re ready to cash in and enjoy the full benefits that are available to retailers in this space, BigCommerce is a powerful tool that can help. You can integrate your webpage with your storefront or move to an online-only presence and save the expense of maintaining a brick-and-mortar location. Whatever your approach, this product can help.
BigCommerce is a powerful online platform that helps retailers list and sell their products online. This eCommerce solution works across several industries, but automotive parts stores enjoy some distinct advantages when they utilize this tool. The aftermarket auto parts industry is rapidly evolving as customers change their approach to car care. Knowing your consumers and meeting them in their buying journey is critical to closing the sale. In the past, automotive retailers have had a surprisingly small presence in the online marketplace. This is rapidly changing, however, and BigCommerce is poised to help.
Though there are many ways that you can approach your online retail site, there are several compelling reasons you should care about BigCommerce as you’re selling in this space. Read on to learn why this is one of the best options you’ll find for your auto parts store.
Auto Parts Sales Are On the Rise
Auto parts sales have increased steadily in recent years. While sales were $23.3 billion in 2012 and $36.1 billion in 2015, they were projected to reach $57.4 by the end of 2019. Meanwhile, sales for new automotive vehicles have largely plateaued. There were 94 million new vehicle sales in 2016, 96 million in 2017, and 95 million in 2018. Today’s shoppers are looking for ways to extend the lives of their vehicles rather than replace them. Also popular are parts that allow drivers to customize their rides with added performance, personalization, and functionality.
These trends present a valuable opportunity for aftermarket parts retailers. Shoppers are seeking specific products, and sellers who are properly positioned can meet them where they are, presenting the perfect solution for a driver’s needs. BigCommerce is a retail platform that’s designed specifically for this segment of the automobile industry, making it easy for retailers to plug in their inventories and get started in this lucrative space.
Shoppers Start With an Internet Search
A quarter of all automotive searches are related to parts, services, and maintenance. A growing number of shoppers are looking for automotive products via a web search before they bother looking for them in the store. There are many compelling reasons for this trend. Finding the right part for a particular vehicle can be a daunting task. Auto parts are organized into categories, subcategories, and child categories as you filter down through the numerous specifications. A similar product won’t do when you’re shopping in this category. It’s essential that you get the perfect fit.
Fortunately, platforms such as BigCommerce make it quick and easy for shoppers to perform the online research that they’re interested in. BigCommerce offers a year-make-model search add-on that helps consumers find the perfect product for their specific vehicle. This eliminates the hassle of sifting through confusing content. Within a few clicks, the shopper can identify exactly what they need to buy.
More Than Half of Purchases Happen Online
Research from UPS indicates that 56% of online automotive parts and accessories shoppers make their final purchase via the internet. This means that your buyers aren’t just using your website as a research tool, they’re also sticking with your page through to the completion of the sale. With a tool like BigCommerce, you can serve the shopper’s needs at every point in the buying process.
You can customize your front-end presence to offer detailed information on each product and make sure that your customers know exactly what they’re getting. You can also build in suggested products for easy upsells. If installation typically requires additional complimentary parts or specialized tools that are available through your store, you can suggest these directly on the product page, helping customers get everything they need in one purchase while increasing your total sales with fuller carts.
Your Competitors Are Online
The UPS study indicates that 95% of online automotive e-commerce aftermarket consumers compare products and prices before making a purchase. With a growing number of auto parts retailers creating an online presence, it’s crucial to get into this space. The right software and setup can help you stay competitive in the areas where it matters most. According to consumers, these are:
- Price (52%)
- Product availability (45%)
- Selection (37%)
It’s not enough to be the first site that customers find when they’re looking for auto parts. You also need to present the best option. BigCommerce is worth caring about because it provides you with all the features and functionality you need to do so. You can set your price point, highlight product availability, and make it easy for shoppers to browse your parts selection. A search that might feel overwhelming in a crowded brick-and-mortar environment becomes neat and simple when you build out your website with the right platform.
An Internet Presence Enhances In-Store Sales
Moving to an internet database for auto parts works for both online retailers and those maintaining brick-and-mortar stores. Individuals who purchase auto parts online choose ship-to-store 55% of the time. You shouldn’t overlook the value of setting up a site with BigCommerce just because you’re maintaining a physical storefront. You can integrate the features of this platform with your local store to best serve your shoppers’ needs.
By enabling ship-to-store, you can minimize shipping costs, streamline the purchasing process, and build another opportunity for upselling into your sales strategy. When customers come into the store to pick up their purchases, you can have a selection of complementary parts or tools ready to suggest. A knowledgeable sales staff can discuss the installation process and other needs with the buyer while they’re in the store. This setup lets you connect with your customers both online and in person, so you’re enjoying the best of all worlds.
BigCommerce is uniquely positioned to help auto parts stores succeed in the online marketplace. If you’re selling aftermarket automobile parts without a website, you’re missing out on a key opportunity to reach potential customers. Explore the functions and features of BigCommerce to find out how you can start enhancing the shopping experience and drawing new buyers in to become loyal long-term customers.
Implementing backlinks into your automotive ecommerce website is an important aspect of improving search engine optimization and boosting your site’s relevancy. The more high-quality backlinks your website has, the higher it ranks on search engines, making it easier for users to find you and purchase more parts.
When done correctly, backlinks deliver a steady stream of traffic that can quickly convert to sales. Learning how to successfully use backlinks, however, can be a daunting task, but you can apply a few methods that can work for you.
What Are Backlinks, Exactly?
In simple terms, a backlink occurs when one website mentions another website by linking to it in the content. Backlinks aren’t simply references to other websites; they’re clickable links within the text itself. Backlinks are also referred to as links, incoming links, hyperlinks, or inbound links, but the concept is the same regardless of the term.
Basically, backlinks on your automotive ecommerce blog may direct readers to a product brand’s website, enhancing your own content and making the blog post more relevant to your audience.
Search engines such as Google rely on backlinks for several reasons. Think of the internet as a vast web of websites connected by links. These links add context and inform the search engines, which “crawl” through the internet, that additional pages exist through those backlinks. If you start a new website and fail to add backlinks, don’t submit the site to Google, and have no other source linking to your site, users will have almost no way to discover your content.
With backlinks, search engine spiders crawl through backlinks where they can discover your site, allowing them to index it and make it searchable. Without them, no one using the internet will know that your content exists. Now you can see why backlinks are so essential.
Understand Search Engine Algorithms
Search engine optimization (SEO) is the process of naturally directing traffic to your site from search engines such as Google. SEO increases the quality and quantity of traffic through organic search results, and while SEO can take many forms, backlinks are an important aspect.
Google has long been the search engine king, so you’ll often come across information on SEO’s impact on Google’s algorithms. Google’s website ranking algorithm is always changing, but generally speaking, the more high-quality backlinks you have on your automotive e-commerce website, the higher it will rank on searches for targeted keywords. The highest-ranking sites will show up on the first search results page where it’s easier for users to click on your homepage.
Unfortunately, Google’s algorithms are complex and ever-evolving, making it difficult for business owners to keep up without expert help. For example, you may think adding a link to a colleague’s marketing blog is beneficial to your automotive e-commerce website when, in reality, it may not help your site rank any higher. Links must be relevant and from authoritative sources to make a significant impact.
When building links on your website, you’ll want to approach the task using multiple strategies.
Size Up the Competition
Your first link-building strategy should be checking out the competition. Known as a competitor backlink analysis, reviewing the competition allows you see how well competing websites are performing in your industry, determine what makes others rank well, and identify how to emulate successful strategies to help your site earn backlinks.
Note how your competitors rank in search engine results. You can use the Google AdWords Keyword Planner to determine which keywords are helping them rank better. Using additional tools and software focused on backlinks is also beneficial for leveraging a competitor’s backlink strategy.
Connect With Consumer Review Sites and Influencers
Automotive industry bloggers, consumer reviewers, and social influencers are top sources you need to attract. Your audience reads blogs and review sites to help determine which products to explore, and social media influencers generate buzz around a product, which can lead to more purchases, mentions, and reviews. Regardless of the format, whether in print or video, social media and blogs or vlogs generate referral traffic and boost a brand’s reputation.
Once you’ve clearly defined your audience, reach out to reviewers, bloggers, and influencers who share the same audience. Connect with automotive influencers, such as bloggers who review aftermarket parts or car accessories. For example, you may provide a free product to a social media influencer in exchange for a review and backlinks to your site. Be sure, however, to follow FTC disclosure guidelines for social media endorsements.
Consider Guest Blogging
Publishing high-quality content on other websites helps your website gain more exposure. When you guest blog for someone else in the industry, you can earn backlinks and attract a wider audience, especially if you’re submitting content to a well-established site.
Finding guest blogging opportunities, however, can be tricky. Start by searching a relevant keyword with the phrase “guest post” or “become a contributor.” Focus on niche-relevant guest posts that are beneficial to both you and the website to which you are submitting an article.
Ask for and Provide Testimonials
Product or service testimonials are another effective method of earning backlinks in the automotive e-commerce industry. You can request testimonials from your own clients using your business mailing list or by adding an optional review process at the end of each transaction. If you’re a loyal customer of a relevant product or service, you can also contact the company offering a testimonial in exchange for a backlink on its website.
Build Internal Links
One of the easiest link-building strategies for your e-commerce business is building internal links, such as displaying relevant products on each product page. This strategy is time-consuming, but the effort pays off by increasing e-commerce metrics and enhancing SEO throughout the site. Essentially, internal linking is a straightforward way of having visitors stay and explore further into your website.
Consider adding a blog to your e-commerce site to create posts designed to recommend products, highlight staff favorites, or link to top-selling items.
Link building is a continual process for any e-commerce business. Once you have a strategy in place, however, you’ll start to see increased exposure and sales, making your site one of the more authoritative places on the internet.
Are you still not sure about backlinks? Do you need a comprehensive backlink building strategy? Contact Cellacore today at 813-775-4109 to understand more. Contact us for a no obligation marketing strategy review of your website and online marketing efforts. Call 813-775-4109 today!
The automotive e-commerce space is crowded with big players who want to distinguish their wares from the competition. It’s not good enough to simply set up a product-packed online store if your information isn’t distinct from what other sites are providing. If you use quick copy-and-paste tactics for product information and other resources or just use general PIES information, your page rankings will suffer. Although it requires some creative thinking, it’s important to avoid duplicate content on your automotive e-commerce website so that you can score high page rankings on major search engines and make meaningful connections with your customers.
Diluting Search Results on Your Site
When multiple pages on your own site have duplicate content, you’re likely to lose page rankings for all pages in question. When Google crawls your site and finds duplicates, it’s forced to determine which of the two copies should have a higher rank. This determination is ultimately an impossible question as no variances exist between the two. If minor variances are present, the pages may rank differently for different keywords. However, in either situation, you’re ultimately losing potential page ranks by diluting your SEO efforts.
Individual users will run into a similar problem when they’re linking to your site. Organic links are an outstanding resource for boosting your page rankings and gaining more traffic. However, if you have too many pages with the same information, even a human visitor will struggle to decide which one to ultimately link to. Again, you will dilute your backlinks by forcing the links to come through a variety of similar or identical pages.
You may run into this problem if you provide the same information on every page for a carburetor, for example. Or if you just use the supplied information from the manufacturers PIES file. Diversify your pages and provide original content, even if the content is similar. This diversification will help you avoid this particular pitfall.
Confusing Your Page Organization With Duplicate Content
Duplicate content is often created automatically by the coding featured on your website. If you’re not careful about analyzing the code and determining whether duplicate creation is taking place, you may suffer the consequences of duplicate content created unintentionally. Duplicate pages may be created if your code features:
- • Session IDs
- • Printer-friendly versions
- • Both http and https versions
- • www and non-www versions
The best solution for this issue is to make sure that you’re not using any of these features for your website. Creating duplicates through any of these means can confuse your site organization and harm your page rankings.
Losing Rank to the Manufacturer’s Duplicate Info
Automotive parts retailers typically feature detail-rich descriptions on their sites. However, these descriptions are often similar or identical to those provided by the manufacturer. If you’re using content that is an exact duplicate of what the manufacturer provides, you will always cede your page rankings to the brand behemoth. The manufacturer’s official website holds far too much authority to rank second to any repair shop or other page related to automotive e-commerce. You can’t win with this strategy, so don’t try.
While you may save time copying and pasting those automotive product details, it’s far better for your page rankings if you can create your own distinctive content for these pages. You can use the manufacturer’s site or their PIES information for inspiration, but you should go to the trouble of crafting a fresh product description.
Make your descriptions unique to your locale or niche you are selling to. If you’re in a northern climate, discuss how all-weather tires will perform in snow and ice, or include an admonishment to use a different oil when the temperatures drop. In a state in the U.S. South, you may personalize your content with a discussion of proper tires for driving on the beach.
You can also increase your page rankings and distinguish your product descriptions from the manufacturer’s descriptions by including features such as your own photos, user reviews, and demonstration videos. Develop rich and informative content, and you can distinguish your site as a valuable go-to place that provides something distinctive in the automotive e-commerce space.
Getting Removed from SERPs
Duplicate information is considered unreliable by search engines such as Google. If you have several pages on your site with duplicate details, this unreliability only increases. This situation is likely to happen if you feature automotive product descriptions throughout your site that are the same as what’s used by the manufacturer or another major player in the automotive industry.
Avoid quoting any other sites word for word. Do research how your competitors are formatting their automotive product descriptions, but don’t steal their strategies. It’s important to set your site apart from others in this overwhelmingly crowded space. Find a way to craft distinctive details so that you’re not penalized with low page rankings or eliminated from SERPs (search engine results pages) entirely because Google judges your website to be a disreputable source of information.
Losing Opportunities for Customer Connections With Duplicate Content
The content on your website offers a prime opportunity to connect with your customers. More than 65 percent of consumers perform online research before heading into a store. Consumers will look online to determine which parts they need for their vehicles, where these parts are available, and how much they cost. If they can gather this information easily on your site, you’ll be in the running for their final purchase, whether they make that buy online or by physically going to a store.
Make sure that your automotive e-commerce website offers the essential information that your shoppers need; go above and beyond carbon copy descriptions of the items in your store. Don’t simply provide the specifications for the windshield wipers; include some information on how to determine which ones are right for your car and how to install them. Do you offer free installations? Include some details on that service. Use your content wisely and dive into the store-specific details that will offer the most value to your visitors.
When you create original valuable content for your automotive e-commerce site, you will instantly distinguish yourself as one of the top providers for these products and services in your area. Whether you’re offering state-specific tips for complying with automobile regulations, or you’re explaining which oil is best for each vehicle, adding those extra details and diversifying your product information will make a dramatic difference in how your website ranks.
Are you struggling to create unique content? Is duplicate content plaguing your Automotive Ecommerce website? Contact us today to review your options. We have expert writers on staff who can develop a clear content strategy. Learn more today by calling us – 813-775-4109.
We are Cellacore, the leaders in Automotive Product Data Management, Automotive Parts Software, and Automotive Ecommerce Websites. We specialize in helping automotive manufacturers, retailers, and wholesale distributors unleash the power of ACES PIES data to improve sales and streamline operations. When it comes to increasing sales in the automotive aftermarket in your retails store or automotive ecommerce website, Cellacore has solutions. We have solutions for ACES PIES Data, Ecommerce website development, SEO, content marketing, and much more. Contact us today for a no obligation review of your business. Call us now at 813-775-4109.
Content marketing goes deeper than traditional marketing, which focuses on overtly promoting your products and services to your target consumers. While content marketing certainly seeks to point customers toward your services and products, it goes about doing so differently. Instead of these traditional methods, content marketing turns your business into a brand that provides information, resources, and entertainment to your audience.
While the target audience is crucial in any marketing endeavor, it’s especially important in content marketing. The purpose of content itself is to build connections with your audience, which builds a relationship between them and your brand. Given that importance, content marketers spend a significant amount of time studying audiences and tailoring content to audience preferences, attitudes, and trends.
Many types of modern marketing are only alive thanks to the success of content marketing. Businesses would not be able to improve their SEO without high-quality content to improve their page ranking. Social media marketing would be impossible without valuable content to share. The efficiency of content has taken modern marketing in a new direction, and it can do the same for your business.
What Can Content Marketing Do for Your Business?
Content marketing has established its place of importance in marketing by building businesses and stimulating growth. When businesses regularly publish content ripe with an engaging tone and interesting information, that content builds brand awareness and recognition. Consumers become not only interested in your content, but your content also helps them recognize and remember your brand long after they’ve finished interacting with it.
Building brand recognition through regularly published content also helps you foster respect, trust, and credibility in the industry. You become a resource that consumers turn to and that competitors and peers use to establish their own credibility. That reliability serves to expand your audience base and make your audience more likely to invest in your products and services.
Content marketing efforts also lead to indirect customer conversions; when users share your high-quality content, their friends see it, and it leads them back to your website. That engagement, in addition to improved ROI, enhances your website traffic, which, in turn, helps your SEO, making it more likely for users to find your website. Content, such as in the form of an engaging product description, can also lead to direct customer conversions.
How Can You Succeed in Content Marketing?
Success in content marketing comes primarily with patience, research, and practice. If you want your content to get views and shares, put the audience first. Conduct the necessary research to feel like you understand them. Many businesses create personas that capture certain aspects of individuals in their audience, and they tailor content specifically toward that persona, ensuring that they will reliably reach those who identify with that persona. They show the audience that they understand their concerns, and they provide practical solutions to those concerns.
To be successful in content marketing, it never hurts to learn from others who have been successful in their own content marketing efforts. Take the time to learn from competition. Invest in competitor analysis tools that comb through competitor websites and social media pages and measure engagement. Look at what’s bringing audience members to their content instead of yours. Don’t plagiarize, of course, but don’t be afraid to adapt. Maybe they’ve captured the tone better than you, or maybe they’re addressing a core concern that you haven’t touched.
If you want to get the most out of your investment in content marketing, you’ll want to take advantage of all its means of distribution, which means engaging in multiple channels and using different types of content. Regularly post blogs and articles on your website, as often during the month as you can manage. Don’t sacrifice quality for quantity, especially when it comes to Automotive Ecommerce. Diversify your website content by publishing infographics, white papers, long-form articles, and other types of content that reinforce your roles as an authority and a resource in your field.
You’ll also be missing significant opportunities if you neglect to integrate social media into your content marketing strategy. Post regularly to Facebook, Instagram, Twitter, and YouTube, taking into account the differences among each social media network. You may post a high-quality image with a catchy caption on Instagram while you host regular Q&A live videos on Facebook and post quick quips on Twitter. Each social media network provides a wealth of potential customers, and each of them gives you the opportunity to interact with your audience on a more personal level.
In the end, content marketing is about encouraging dialogue. You provide content that your audience interacts with and responds to, and that interaction fosters a stronger relationship between audience members and your brand. Keep your automotive ecommerce content marketing efforts strong, and you’ll see your business expand into areas you may not have known existed. To find out how you can integrate easy-to-use technology solutions with an effective content marketing strategy with Cellacore’s resources, contact us by calling 813-775-4109.