Automotive Product Data – Automotive eCommerce

Ecommerce Marketing

Backlinks: What Are They and What Do They Mean for Automotive ECommerce?

By on Jul 26, 2018 in Ecommerce Marketing |

Implementing backlinks into your automotive ecommerce website is an important aspect of improving search engine optimization and boosting your site’s relevancy. The more high-quality backlinks your website has, the higher it ranks on search engines, making it easier for users to find you and purchase more parts. When done correctly, backlinks deliver a steady stream of traffic that can quickly convert to sales.  Learning how to successfully use backlinks, however, can be a daunting task, but you can apply a few methods that can work for you. What Are Backlinks, Exactly? In simple terms, a backlink occurs when one website mentions another website by linking to it in the content.  Backlinks aren’t simply references to other websites; they’re clickable links within the text itself.  Backlinks are also referred to as links, incoming links, hyperlinks, or inbound links, but the concept is the same regardless of the term. Basically, backlinks on your automotive ecommerce blog may direct readers to a product brand’s website, enhancing your own content and making the blog post more relevant to your audience. Search engines such as Google rely on backlinks for several reasons.  Think of the internet as a vast web of websites connected by links.  These links add context and inform the search engines, which “crawl” through the internet, that additional pages exist through those backlinks.  If you start a new website and fail to add backlinks, don’t submit the site to Google, and have no other source linking to your site, users will have almost no way to discover your content. With backlinks, search engine spiders crawl through backlinks where they can discover your site, allowing them to index it and make it searchable.  Without them, no one using the internet will know that your content exists. Now you can see why backlinks are so essential. Understand Search Engine Algorithms Search engine optimization (SEO) is the process of naturally directing traffic to your site from search engines such as Google.  SEO increases the quality and quantity of traffic through organic search results, and while SEO can take many forms, backlinks are an important aspect. Google has long been the search engine king, so you’ll often come across information on SEO’s impact on Google’s...

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The Impact of Duplicate Content in Automotive E-Commerce

By on Jul 19, 2018 in Ecommerce Marketing |

The automotive e-commerce space is crowded with big players who want to distinguish their wares from the competition. It’s not good enough to simply set up a product-packed online store if your information isn’t distinct from what other sites are providing. If you use quick copy-and-paste tactics for product information and other resources or just use general PIES information, your page rankings will suffer. Although it requires some creative thinking, it’s important to avoid duplicate content on your automotive e-commerce website so that you can score high page rankings on major search engines and make meaningful connections with your customers. Diluting Search Results on Your Site When multiple pages on your own site have duplicate content, you’re likely to lose page rankings for all pages in question. When Google crawls your site and finds duplicates, it’s forced to determine which of the two copies should have a higher rank. This determination is ultimately an impossible question as no variances exist between the two. If minor variances are present, the pages may rank differently for different keywords. However, in either situation, you’re ultimately losing potential page ranks by diluting your SEO efforts. Individual users will run into a similar problem when they’re linking to your site. Organic links are an outstanding resource for boosting your page rankings and gaining more traffic. However, if you have too many pages with the same information, even a human visitor will struggle to decide which one to ultimately link to. Again, you will dilute your backlinks by forcing the links to come through a variety of similar or identical pages. You may run into this problem if you provide the same information on every page for a carburetor, for example.  Or if you just use the supplied information from the manufacturers PIES file.  Diversify your pages and provide original content, even if the content is similar. This diversification will help you avoid this particular pitfall. Confusing Your Page Organization With Duplicate Content Duplicate content is often created automatically by the coding featured on your website. If you’re not careful about analyzing the code and determining whether duplicate creation is taking place, you may suffer the consequences of duplicate content created unintentionally. Duplicate pages may...

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What Is Content Marketing?

By on May 22, 2018 in Ecommerce Marketing |

Content marketing goes deeper than traditional marketing, which focuses on overtly promoting your products and services to your target consumers.  While content marketing certainly seeks to point customers toward your services and products, it goes about doing so differently.  Instead of these traditional methods, content marketing turns your business into a brand that provides information, resources, and entertainment to your audience. While the target audience is crucial in any marketing endeavor, it’s especially important in content marketing.  The purpose of content itself is to build connections with your audience, which builds a relationship between them and your brand.  Given that importance, content marketers spend a significant amount of time studying audiences and tailoring content to audience preferences, attitudes, and trends. Many types of modern marketing are only alive thanks to the success of content marketing.  Businesses would not be able to improve their SEO without high-quality content to improve their page ranking. Social media marketing would be impossible without valuable content to share.  The efficiency of content has taken modern marketing in a new direction, and it can do the same for your business. What Can Content Marketing Do for Your Business? Content marketing has established its place of importance in marketing by building businesses and stimulating growth.  When businesses regularly publish content ripe with an engaging tone and interesting information, that content builds brand awareness and recognition.  Consumers become not only interested in your content, but your content also helps them recognize and remember your brand long after they’ve finished interacting with it. Building brand recognition through regularly published content also helps you foster respect, trust, and credibility in the industry.  You become a resource that consumers turn to and that competitors and peers use to establish their own credibility.  That reliability serves to expand your audience base and make your audience more likely to invest in your products and services. Content marketing efforts also lead to indirect customer conversions; when users share your high-quality content, their friends see it, and it leads them back to your website.  That engagement, in addition to improved ROI, enhances your website traffic, which, in turn, helps your SEO, making it more likely for users to find your website.  Content, such as in...

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