Automotive Product Data – Automotive eCommerce

Discover the Advantage of BigCommerce

By on Jul 7, 2020 in Ecommerce Marketing |

BigCommerce is an online platform for eCommerce that can help transform your internet presence. With add-ons that are built specifically for the automotive industry, this product is an ideal choice for auto parts stores that are ready to move online or upgrade their current online presence. With a growing number of customers heading to the internet to do their shopping, it’s become crucial for auto parts stores to provide a virtual storefront that can meet their needs. BigCommerce provides a distinct advantage to businesses in this industry, making it easier than ever to close the sale. 

A One-Stop Solution for Your Online Presence 

BigCommerce offers robust customization features that make it easy to provide shoppers with all the necessary information in one place. This platform isn’t exclusive to product listings. You can integrate it with Drupal, WordPress, Sitecore, Bloomreach, and Adobe Experience Manager to create the exact experience you’re after. Include your store’s history, location details, contact information, and more so visitors have everything they need at their fingertips. 

With BigCommerce you can enhance every aspect of online auto parts sales as you combine content and commerce for better marketing. Maintain an informative blog to establish your thought leadership in the industry while also offering a detailed and highly searchable database of your product offerings. 

Reach Customers Where They Are 

Almost 25% of automotive searches are related to parts, maintenance, and services. More than half of these online searches come from mobile devices. If you’re not online with a sleek presence that’s optimized for computers, tablets, and smartphones, then you’re not available to serve your customers where they’re currently shopping. 

BigCommerce streamlines the process of listing your inventory online and processing internet sales. The complexities of the process are simplified using a platform that’s customized to serve this segment of the industry. When you choose this approach for your online presence, you can easily stake a claim online in a space that’s attractive and accessible to your shoppers. 

Maintain an Off-Site Inventory 

When you move into online sales, you have the option to sell products that aren’t readily available in your physical storefront. You can serve as the middleman for items from a vast range of manufacturers, expanding your product listings and making it easier than ever to provide custom orders for your shoppers. Buyers no longer need to come into the store to order their parts and then later return for pickup. You can ship items directly to the buyer or offer the popular ship-to-store option and provide pickup on-site in your brick-and-mortar location. 

Changing your model for stocking and selling products can help you save money, downsize your physical storefront, and increase sales. Moving into the world of eCommerce will radically change your ability to serve customers if you’ve not provided a functional presence here before. BigCommerce is designed to offer a searchable inventory so you can provide hundreds or thousands of products easily. 

Keep Products Easily Organized 

Locating the right part for an automobile is a complex task. With so many variations, it’s easy to make a mistake. Browsing a physical storefront is overwhelming, but eCommerce sites that are well-organized with the proper functionality can ease the process considerably. BigCommerce provides a year-make-model search that instantly narrows down the product listings to those that are appropriate for the customer’s needs. The PartFinder add-on is another valuable feature that makes it easier for your customers to find what they need quickly. 

By customizing your product page, you can also include all the necessary details for each part so customers know what they’re getting. Detail what’s included, provide tips for installation, and offer all the essential specifications in one handy place. Customers who conduct online searches are looking for more than just the name of the item. They want to know everything they can about it, and this is just what your webpage can offer. 

Make it Easier For Customers to Browse 

BigCommerce lets you maintain an up-to-date inventory that shows availability in real time. This means your customers can browse your products easily without running into snags regarding items that are no longer available. The convenience of an online presence also lends itself well to searchers who want to take their time exploring the options. There are no salespeople to contend with or even well-meaning fellow shoppers with unsolicited advice. Your webpage lets shoppers take their time as they explore what’s available and compare critical features. 

Optimizing your online layout for easy browsing also eases the strain on your staff. You’ll field fewer phone calls about parts and fitments when you make it easier for the customers to do the research themselves. Most online shoppers are happy to investigate products independently as long as the details are readily available to them. When you make the effort to provide the right platform, your shoppers will typically do the rest. 

Upsell Easily From the Product Page 

You can increase your sales easily with a webpage that’s built for seamless upselling. Feature suggested items on the product page and you can point shoppers directly to associated products. Highlight additional parts that will help complete an installation or upgrade or suggest the necessary tools for the job along with the item. This is a handy marketing strategy that’s utilized by nearly all major retailers. Maintaining an online presence with a platform such as BigCommerce will help you transition into the world of eCommerce powerfully, with features that equip you to increase sales and earn coveted customer loyalty. 

Auto parts sales are on the rise, and an online e-commerce presence has become essential for retailers to stay competitive in this growing industry. If you’re ready to cash in and enjoy the full benefits that are available to retailers in this space, BigCommerce is a powerful tool that can help. You can integrate your webpage with your storefront or move to an online-only presence and save the expense of maintaining a brick-and-mortar location. Whatever your approach, this product can help.