Automotive Product Data – Automotive eCommerce

What Is Content Marketing?

By on May 22, 2018 in Ecommerce Marketing |

content marketingContent marketing goes deeper than traditional marketing, which focuses on overtly promoting your products and services to your target consumers.  While content marketing certainly seeks to point customers toward your services and products, it goes about doing so differently.  Instead of these traditional methods, content marketing turns your business into a brand that provides information, resources, and entertainment to your audience.

While the target audience is crucial in any marketing endeavor, it’s especially important in content marketing.  The purpose of content itself is to build connections with your audience, which builds a relationship between them and your brand.  Given that importance, content marketers spend a significant amount of time studying audiences and tailoring content to audience preferences, attitudes, and trends.

Many types of modern marketing are only alive thanks to the success of content marketing.  Businesses would not be able to improve their SEO without high-quality content to improve their page ranking. Social media marketing would be impossible without valuable content to share.  The efficiency of content has taken modern marketing in a new direction, and it can do the same for your business.

What Can Content Marketing Do for Your Business?

Content marketing has established its place of importance in marketing by building businesses and stimulating growth.  When businesses regularly publish content ripe with an engaging tone and interesting information, that content builds brand awareness and recognition.  Consumers become not only interested in your content, but your content also helps them recognize and remember your brand long after they’ve finished interacting with it.

Building brand recognition through regularly published content also helps you foster respect, trust, and credibility in the industry.  You become a resource that consumers turn to and that competitors and peers use to establish their own credibility.  That reliability serves to expand your audience base and make your audience more likely to invest in your products and services.

Content marketing efforts also lead to indirect customer conversions; when users share your high-quality content, their friends see it, and it leads them back to your website.  That engagement, in addition to improved ROI, enhances your website traffic, which, in turn, helps your SEO, making it more likely for users to find your website.  Content, such as in the form of an engaging product description, can also lead to direct customer conversions.

How Can You Succeed in Content Marketing?

Success in content marketing comes primarily with patience, research, and practice.  If you want your content to get views and shares, put the audience first.  Conduct the necessary research to feel like you understand them.  Many businesses create personas that capture certain aspects of individuals in their audience, and they tailor content specifically toward that persona, ensuring that they will reliably reach those who identify with that persona.  They show the audience that they understand their concerns, and they provide practical solutions to those concerns.

To be successful in content marketing, it never hurts to learn from others who have been successful in their own content marketing efforts.  Take the time to learn from competition.  Invest in competitor analysis tools that comb through competitor websites and social media pages and measure engagement.  Look at what’s bringing audience members to their content instead of yours. Don’t plagiarize, of course, but don’t be afraid to adapt.  Maybe they’ve captured the tone better than you, or maybe they’re addressing a core concern that you haven’t touched.

If you want to get the most out of your investment in content marketing, you’ll want to take advantage of all its means of distribution, which means engaging in multiple channels and using different types of content. Regularly post blogs and articles on your website, as often during the month as you can manage.  Don’t sacrifice quality for quantity, especially when it comes to Automotive Ecommerce.  Diversify your website content by publishing infographics, white papers, long-form articles, and other types of content that reinforce your roles as an authority and a resource in your field.

You’ll also be missing significant opportunities if you neglect to integrate social media into your content marketing strategy.  Post regularly to Facebook, Instagram, Twitter, and YouTube, taking into account the differences among each social media network.  You may post a high-quality image with a catchy caption on Instagram while you host regular Q&A live videos on Facebook and post quick quips on Twitter.  Each social media network provides a wealth of potential customers, and each of them gives you the opportunity to interact with your audience on a more personal level.

In the end, content marketing is about encouraging dialogue.  You provide content that your audience interacts with and responds to, and that interaction fosters a stronger relationship between audience members and your brand.  Keep your automotive ecommerce content marketing efforts strong, and you’ll see your business expand into areas you may not have known existed.  To find out how you can integrate easy-to-use technology solutions with an effective content marketing strategy with Cellacore’s resources, contact us by calling 813-775-4109.