Automotive Product Data – Automotive eCommerce

Posts by tonyminock

Backlinks: What Are They and What Do They Mean for Automotive ECommerce?

By on Jul 26, 2018 in Ecommerce Marketing |

Implementing backlinks into your automotive ecommerce website is an important aspect of improving search engine optimization and boosting your site’s relevancy. The more high-quality backlinks your website has, the higher it ranks on search engines, making it easier for users to find you and purchase more parts. When done correctly, backlinks deliver a steady stream of traffic that can quickly convert to sales.  Learning how to successfully use backlinks, however, can be a daunting task, but you can apply a few methods that can work for you. What Are Backlinks, Exactly? In simple terms, a backlink occurs when one website mentions another website by linking to it in the content.  Backlinks aren’t simply references to other websites; they’re clickable links within the text itself.  Backlinks are also referred to as links, incoming links, hyperlinks, or inbound links, but the concept is the same regardless of the term. Basically, backlinks on your automotive ecommerce blog may direct readers to a product brand’s website, enhancing your own content and making the blog post more relevant to your audience. Search engines such as Google rely on backlinks for several reasons.  Think of the internet as a vast web of websites connected by links.  These links add context and inform the search engines, which “crawl” through the internet, that additional pages exist through those backlinks.  If you start a new website and fail to add backlinks, don’t submit the site to Google, and have no other source linking to your site, users will have almost no way to discover your content. With backlinks, search engine spiders crawl through backlinks where they can discover your site, allowing them to index it and make it searchable.  Without them, no one using the internet will know that your content exists. Now you can see why backlinks are so essential. Understand Search Engine Algorithms Search engine optimization (SEO) is the process of naturally directing traffic to your site from search engines such as Google.  SEO increases the quality and quantity of traffic through organic search results, and while SEO can take many forms, backlinks are an important aspect. Google has long been the search engine king, so you’ll often come across information on SEO’s impact on Google’s...

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The Impact of Duplicate Content in Automotive E-Commerce

By on Jul 19, 2018 in Ecommerce Marketing |

The automotive e-commerce space is crowded with big players who want to distinguish their wares from the competition. It’s not good enough to simply set up a product-packed online store if your information isn’t distinct from what other sites are providing. If you use quick copy-and-paste tactics for product information and other resources or just use general PIES information, your page rankings will suffer. Although it requires some creative thinking, it’s important to avoid duplicate content on your automotive e-commerce website so that you can score high page rankings on major search engines and make meaningful connections with your customers. Diluting Search Results on Your Site When multiple pages on your own site have duplicate content, you’re likely to lose page rankings for all pages in question. When Google crawls your site and finds duplicates, it’s forced to determine which of the two copies should have a higher rank. This determination is ultimately an impossible question as no variances exist between the two. If minor variances are present, the pages may rank differently for different keywords. However, in either situation, you’re ultimately losing potential page ranks by diluting your SEO efforts. Individual users will run into a similar problem when they’re linking to your site. Organic links are an outstanding resource for boosting your page rankings and gaining more traffic. However, if you have too many pages with the same information, even a human visitor will struggle to decide which one to ultimately link to. Again, you will dilute your backlinks by forcing the links to come through a variety of similar or identical pages. You may run into this problem if you provide the same information on every page for a carburetor, for example.  Or if you just use the supplied information from the manufacturers PIES file.  Diversify your pages and provide original content, even if the content is similar. This diversification will help you avoid this particular pitfall. Confusing Your Page Organization With Duplicate Content Duplicate content is often created automatically by the coding featured on your website. If you’re not careful about analyzing the code and determining whether duplicate creation is taking place, you may suffer the consequences of duplicate content created unintentionally. Duplicate pages may...

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What Is Content Marketing?

By on May 22, 2018 in Ecommerce Marketing |

Content marketing goes deeper than traditional marketing, which focuses on overtly promoting your products and services to your target consumers.  While content marketing certainly seeks to point customers toward your services and products, it goes about doing so differently.  Instead of these traditional methods, content marketing turns your business into a brand that provides information, resources, and entertainment to your audience. While the target audience is crucial in any marketing endeavor, it’s especially important in content marketing.  The purpose of content itself is to build connections with your audience, which builds a relationship between them and your brand.  Given that importance, content marketers spend a significant amount of time studying audiences and tailoring content to audience preferences, attitudes, and trends. Many types of modern marketing are only alive thanks to the success of content marketing.  Businesses would not be able to improve their SEO without high-quality content to improve their page ranking. Social media marketing would be impossible without valuable content to share.  The efficiency of content has taken modern marketing in a new direction, and it can do the same for your business. What Can Content Marketing Do for Your Business? Content marketing has established its place of importance in marketing by building businesses and stimulating growth.  When businesses regularly publish content ripe with an engaging tone and interesting information, that content builds brand awareness and recognition.  Consumers become not only interested in your content, but your content also helps them recognize and remember your brand long after they’ve finished interacting with it. Building brand recognition through regularly published content also helps you foster respect, trust, and credibility in the industry.  You become a resource that consumers turn to and that competitors and peers use to establish their own credibility.  That reliability serves to expand your audience base and make your audience more likely to invest in your products and services. Content marketing efforts also lead to indirect customer conversions; when users share your high-quality content, their friends see it, and it leads them back to your website.  That engagement, in addition to improved ROI, enhances your website traffic, which, in turn, helps your SEO, making it more likely for users to find your website.  Content, such as in...

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No great ACES PIES Data starts with “I’ll send you a spreadsheet”

By on Apr 9, 2018 in ACES PIES Data, Blog |

On average 76% of spreadsheets have inaccurate data and 22% of spreadsheets have copy and paste errors.  While Microsoft Excel can be great, using it as a tool to compile and map ACES PIES data can be risky. Statistics show complex Excel files can be riddled with errors. Technology advancements in web-based applications have made it affordable and easy for small and large Aftermarket Automotive companies alike to obtain access to ACES PIES technology and forgo relying on Microsoft Excel. The evolution of Product Information Management solutions, commonly referred to as “a PIM”, has allowed Aftermarket Automotive companies to standardize information on one platform for “one source of the truth.”  This dramatically eliminates errors related to spreadsheet data entry, ownership, and publishing.  Companies can enrich their product data in one central place to build, supply, and publish accurate ACES PIES data related to the auto parts they sell. The evolution of PIM systems was started in the general retail print catalog industry.  From there PIM solutions moved into electronic catalogs, then to Ecommerce websites. With the proliferation of SKU’s in the Aftermarket Automotive industry it has become important to manage both the inbound and outbound flow of auto parts data via a PIM.  Without a PIM it can be very labor intensive to import ACES PIES data, manage the data, and format it properly. All your ACES PIES data in one central location In the past Aftermarket Automotive companies had to have one tool just to catalog their automotive fitment data.  Then they had to have another solution for their product descriptions, specifications, and packaging information.  Then Aftermarket Automotive companies had to have yet another system for marketing collateral and content.  Then yes – another system for pulling it all together into ACES PIES. No more. With the evolution of PIM systems, Cellacore has embraced world-class technology and workflow to bring the Automotive industry’s first full feature PIM solution that is simple to deploy, simple to use, and simple to profit from.  Cellaore’s PIM is built 100% for the Aftermarket Automotive industry.  Cellacore’s PIM solution is based on ACES PIES data, while empowering the data to be used across multiple sales channels such as Amazon, Ebay, TecDoc, B2C Ecommerce,...

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Who Else Struggles With ACES PIES Data?

By on Feb 7, 2018 in Blog |

Is ACES PIES data a necessary evil?  Do you really need to invest in ACES PIES data?  Why is it so cumbersome? The fact of the matter is, the positive impacts of ACES and PIES far out weights the negative. Is it worth it? Yes!  We have seen time and time again companies that embrace the full spirit of ACES PIES data increase their sales.  Simply put, good data sells more parts.  Great data sells even more parts.  Great data reduces returns.  Great data simplifies the sales process with a consumer.  Great data enables technicians to install parts quicker.  Great data empowers retailers to market products more efficiently.  Great data allows manufacturers to bring products to market faster. With the growth of Automotive eCommerce consumers unknowingly benefit from ACES PIES.  When consumers benefit, satisfaction goes up, returns go down, more parts are sold, and the automotive industry as a whole thrives. The ability to quickly lookup a part that fits a certain year, make, model is a direct result of the Automotive industry embracing ACES PIES data standards.  By using a uniform standard, manufacturers, retailers, and wholesale distributors alike are able to display part fitment information in a readily available format, while providing accurate part descriptions and details. Content is king We are in the digital age.  We are not in the age where only auto parts counter people or dealership service managers have access to automotive product data.  Consumers have it at their fingertips on their laptops, ipads, or smart phones.  Product data is everywhere – because it is everywhere, your product data needs to be accurate. With unprecedented access to automotive product data, consumers are demanding more data and more content.  They want to read, they want to learn, they want to buy!  By establishing a foundation of accurate product information via ACES PIES data, manufacturers and retailers alike can build captivating content.  Manufacturers can expand content through added information in PIES, then retailers can consume this information to their website for an more engaging customer interaction. E-Commerce is evolving Gone are the days of throwing up a simple WordPress website with basic company information.  Now, don’t get me wrong, we love WordPress, but it is not an...

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