Automotive Product Data – Automotive eCommerce


Software Integration Made Easy

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Software Integration can be very tedious work between two or more systems. If the systems need to introduce custom business logic before transferring information it can add extra layer of complexity. In such case it becomes very hard to monitor how data is flowing between multiple systems, what kind of information is being exchanged, what data one system is sending to another, and what is the status of the integration process. If something goes wrong during the integration process the debugging process becomes very time consuming. This can result into bad customer service and a poor customer experience.

Integration Desk is a unique approach towards software integration and the integrating of data between two or more systems. Unlike other integration providers, Integration Desk provides the visibility into the end to end integration process. The idea behind this platform is to provide the end user the capability to monitor integration and check the current status of integrating records without having any technical knowledge.


Integration Desk uses latest technologies to stay in sync with what industry requires and where the future lives. Latest technologies like Polymer, RESTful Web-Services, and SQL Servers are core components of the Integration Desk platform.

Currently it is capable of doing integration between any E-commerce platforms (eg. Magento, Hybris) to ERP solution like Microsoft Dynamics AX and SAP.

Customized solutionSoftware Integration

Custom business logic is part of every business. Integration Desk adopts this idea and provides flexible solution to the businesses. Integration Desk platform make sure that this customization takes place with no or minimum impact/changes to the end system.

Benefits of using Integration Desk for Software Integration

  • Cloud based real time Integration view.
  • Summary for overall integration process statuses.
  • Searching and sorting functionality.
  • In depth record level details showing useful information flowing during the integration.
  • Exception look up and resolution set up to resolve ongoing issue quickly.
  • Reduces the overall effort and operational costs to exchange information between two systems.
  • Can be implemented with no or minimum changes to the end systems.
  • Able to show multiple companies integration on same platform.
  • Able to create multiple end point integrations for same company or multiple companies.
  • Permission based restricted view of information/integration for CSRs.

The end user have all the necessary information just click away for better decision making and it reduces the anxiety level during the critical times. Behind the Integration Desk solution we have leading industry professionals who have years of integration experience across enterprise business application platforms. This cloud based platform is very easy to setup software integration and data exchanges for business applications, databases, and other enterprise software solutions. For further information about software integration or Product Desk please contact us today.

Cellacore CEO and Co-Founder Joins SEMA PAC and Presidents Club

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Tony Minock supports industry related groups to propel the industry.

Miami, Florida (October 21, 2015) – Cellacore, Inc., the leaders in developing Simple, Fast, Business applications for enterprise companies, today announces that Tony Minock, CEO and Co-Founder has joined the SEMA PAC as well as the Presidents Club. The SEMA PAC is a private group that has been organized to support the interests of the Aftermarket Automotive Industry. The Presidents Club is a special designation for those individuals who extend a great commitment to the PCellacore SEMA PACAC and advancement of the Aftermarket Automotive Industry.

Tony Minock, CEO and Co-Founder of Cellacore stated, “By joining the SEMA PAC we are able to work closely with other industry leaders to ensure our voice is heard and we can jointly work to move the industry forward.”

Minock also said, “It is important for the industry to embrace what is going on and work towards a unified set of regulations that allow us to build better products for consumers, keep manufacturing in the USA and make it easier to do business. I am excited to be involved with such a great group of individuals who want to propel the industry into the future.”

The SEMA PAC allows for individuals to pool resources to give a larger voice on industry related legislation. The SEMA PAC was founded in 2003.

The Cellacore team will be attending upcoming SEMA Show and AAPEX trade shows in Las Vegas on November 3-6. The team will be supporting SEMA PAC functions as well as working on the launch of their new Product Desk solution for Product Information Management, which has incorporated industry related functionality to make it easier for companies to manage, share, and distribute product information and assets.

For additional information about Product Desk or to schedule a product demonstration, visit

About Cellacore

Cellacore is a leading business applications development and consulting services organization to enterprise companies. Based on a foundation of advanced technology and industry specific business knowledge, Cellacore has developed key business applications for the manufacturing, distribution, and retail markets. Cellacore is headquartered in Miami, Florida and operations in Toronto, Canada. For more information visit

Media Contact

Phone (305) 330-1402 Email:

What is Product Information Management (PIM)

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Cellacore Product Information ManagementProduct Information Management (PIM) is generally referred to as the process of managing information related to a product in a central location through a software or technology solution. The focus of this activity is generally the data or information that is required to sell the product to either business wholesale relationships or direct to consumer.

Typically product information is scattered throughout organizations and is kept in silos or departments. The proliferation of SKU’s in many markets today has forced companies to implement Product Information Management solutions to ensure accurate product information is being used by their internal teams, as well as the correct information is being distributed outside of their organization to the general public or distribution channels.

With companies having their entire product information in one single location they can centrally manage information about their products and ensure it is accurate and up to date. This allows for a consistent set of data to be used by such output channels as e-commerce sites, general marketing information websites, print catalogs, supply chain systems, ERP systems, and other relevant database systems.

How can PIM solutions help companies

In the past companies have tried to manage all of this information in either their website content management solution (CMS) or their ERP systems. With the depth of information required around each individual product or product family it becomes challenging to manage information in either a CMS or ERP, because certain data types or fields are not supported. This leads to disparate spreadsheets and independently built Microsoft Access databases. Which leads to further confusion on where the data is located, who is the owner of the data, and the source.  All of these factors then lead to questions regarding the accuracy of the data and challenges around validating the data.

The adoption of Product Information Management systems within enterprise companies started becoming more prevalent in 2004, as analysts started covering this type of solution. The coverage started as the breadth of digital media assets started growing and crossed over with the traditional print catalogs. Product Information Management systems also started to become necessary as industry organizations started to demand data consistency and standards.

Secure and robust data integration tools are also essential with any Product Information Mangement solution. Data sharing is an important aspect of a quality PIM solution. This ensures accurate and real-time data sharing between the PIM solution and the trusted source.

Learn More How Product Information Management Can Help You

To learn more about how a Product Information Management solution can help your organization contact Cellacore today. Cellacore is the developer of Product Desk, as leading PIM solution for the manufacturing, distribution, and retail industries.