Did you know that companies that have blogs generate an average of 67 percent more monthly leads than companies that don’t?
Or how about the fact that 55 percent of marketing professionals list blogging as their top priority?
You get the point. Blogging is no longer an afterthought. It should be at the forefront of every marketing plan, especially for those in the competitive automotive industry.
But that’s probably not enough to convince you. You’re looking for more concrete information on why blogging for the automotive industry is so important.
Below, we discuss five reasons to start, manage, and promote an auto blog. Let’s take a closer look!
1. Position Your Brand as an Industry Leader
As an auto parts manufacturer or retailer, you know one thing to be true: there’s no shortage of competition. And for that reason, you’re always looking for another way to rise to the top.
When your brand is recognized as an industry leader, customers find you. Not only that, but people trust you to guide them.
Blogging allows you to gain the trust of your audience. You do this by sharing advice and guidance, giving your thoughts on the industry, interviewing influencers in your space, and answering questions (and that’s just the start).
With an automotive blog, you control every aspect of the content. From the topic to the angle to the length, you’re in full control. This allows you to position your brand as you want it to be seen by your audience – and that’s something that auto enthusiasts love.
If positioning your brand (or yourself) as an industry leader is one of your primary goals, focus on creating content that fits into one of these six categories:
- Educational content
- Identification of trends
- Research reports
- Inspirational content
Not everyone will agree with every piece of content you create. All you can do is stay true to your brand, present accurate data, and let your audience tell you what they do and don’t like.
It’s not easy to position yourself as a leader in the automotive industry, but maintaining a high-quality blog is a good place to start.
2. More Search Engine Traffic for Your Car Blog
With so many ways to drive traffic to your website, it’s easy to overlook search engine traffic. And that’s especially true if you’ve tried and failed at search engine optimization (SEO) in the past.
One of the biggest benefits of blogging is the ability to create content that generates search engine traffic. When this happens, you’re getting targeted traffic for free. No more paying for ads on Google or Facebook.
With 68 percent of online searches beginning on a search engine such as Google, you can’t afford to overlook this opportunity. It’s too good to pass by.
Blogging allows you to create content designed both for users and search engines. You can target keywords related to your industry, products, and services, all with the idea of generating targeted organic traffic.
For example, here are some keywords you may chase as an auto parts manufacturer or retailer:
- Auto parts manufacturer
- Car parts manufacturer
- Auto parts retailer
- Car parts retailer
- Auto parts for the aftermarket
- Auto repair
- Car repair
- Auto parts
- Car parts
- Auto industry news
- Automotive news
- New car auto parts
Imagine that you’re blogging for an aftermarket auto parts retailer. How much traffic could you drive to your website by ranking on the first page (preferably number one) of Google for “auto parts” or a similar keyword?
Well, according to Ahrefs, the term “auto parts” gets approximately 334,000 searches every month.
So even if you don’t make it to the top spot – perhaps just the first page – you’re still in line to receive traffic.
Let’s not sugarcoat it: there’s nothing simple about reaching the first page of Google for competitive keywords. However, with the help of a high-quality blog, you’re in a much better position to reach this goal.
3. A Place to Share Auto News
Where do you turn when you have auto industry news to share? Do you distribute a press release? Do you email your list? Do you rely heavily on social media?
While there are many ways to share automotive news, a blog is one of the best. Here’s why:
- Full control: You have all the space and flexibility you need. This is in contrast to a press release, for example, where you have to work within the constraints of the distribution service. Along the same lines, you can work with other bloggers within (or outside of) your company to assist with content creation.
- You know your audience: Based on past results, you have a general idea of how many people visit your blog everyday. Furthermore, if you dive into the analytics, you’ll come to better understand who’s reading your blog and what they’re looking for. This allows you to create your news accordingly. Maybe you find that your audience is most interested in classic cars, car problems, and anything that has to do with aftermarket Kia parts. This information is invaluable during the blogging process.
- Opportunity to address any type of news: Maybe your company released a new product or service. Maybe they hired a new CEO or CMO. Perhaps you want to comment on the latest news story that’s making its rounds. Again, with full control, you can address any type of auto news that you want. And when doing so, there are no constraints.
Automotive companies, such as those that focus on manufacturing and parts, are never hurting for news to share with their audience. It’s a good idea to distribute your news through as many channels as you can while placing special emphasis on your blogging efforts.
4. Personalized Audience Engagement
It’s one thing to share content with your audience. It’s another thing entirely for them to engage. This is where personalized engagement comes into play.
Here’s a telling excerpt from Salesforce:
Most customers (73%) now expect companies to understand their needs and expectations. Personalization — already recognized by marketers as having a big impact across the customer journey — is a given. Customers want a tailored experience as they progress from first hearing that a company exists all the way through to deciding to buy from them. For example, from seeing your ad on the side of a bus all the way through to clicking ‘buy’ on your eCommerce site. They also want these tailored experiences coupled with concierge-like engagement from customer service.
This goes back to having full control of your auto blog. You don’t have to ask anyone for permission. You can publish what you want, when you want, all with the goal of connecting with your audience on a personal level.
Once you define your target audience, you can then create personalized and engaging content.
Take for example an auto parts aftermarket retailer that’s trying to reach individual car enthusiasts who are interested in electric cars.
What type of blog content can you publish that will pique their interest?
Here are some title ideas:
- The Most Popular Aftermarket Parts for Electric Vehicles
- Which Electric Cars are Most Expensive to Repair?
- Electric Car Reviews: Which Models Are Most Reliable?
- DIY Parts Replacement for Electric Volkswagen SUV Models
- Which Concept Cars Are You Most Excited About?
- Supercars and Sports Cars Are Expensive to Repair: Are You Okay with That?
These titles are personalized with the idea of reaching electric car owners. You could drill down even further, as time and resources allow, with titles such as:
- Which Electric Cars Sell Best in California?
- The Average Cost of Electric Car Parts in the United States
- BMW, Ford, or Toyota: Which Parts are Most Expensive in NYC?
- Which Green Car Do You See Most Often in Miami?
- Used Cars and Road Trips: Check These Parts First
- The Best Electric Car Repair Shop in Chicago
We’ll leave you with this statistic: 74 percent of customers feel frustrated when website content is not personalized. That alone should drive your approach to blogging.
5. More Content and Car Talk to Share
There’s more to a blog post than what you see on the surface.
In its own right, a blog post can attract search traffic, engage your audience, and hopefully keep visitors around long enough to make contact (or even make a purchase).
Since you put a lot of time into creating high-quality content, you don’t want to stop there. Here’s what this means:
- Share your auto blog posts on social media: For example, if you have a large Facebook and Instagram following, use it to amplify your blog posts to your audience. Not only does this allow you to reach people who are already familiar with your brand, but it can also attract a new audience.
- Share it with your email marketing list: You don’t want to share every blog post via email, but doing so every now and again when you have useful information at your disposal is smart. You hope that a good percentage of recipients either respond or visit your website, but even if they don’t, there’s still a chance they’ll read the content. Brands like Automoblog, Car and Driver, and Humble Mechanic do this well.
- Turn it into other forms of content: For instance, pull out the most engaging parts of the post to share on social media. Create a couple of podcasts from the content. Pull a few blog posts together and turn them into a research report or slide deck. This allows you to share the latest news and other content in multiple ways.
When you look at a finished blog post, you should see more than what’s on the page. You should see an opportunity to distribute the content to your audience, while also using it to create other forms of marketing collateral.
You Own Your Automotive Industry Blog
There’s one last thing you need to know about starting an auto blog: it’s yours and no one can take that away from you.
When you share all your content on social media, it can be taken away from you at any moment. Maybe the platform shuts down altogether. Or maybe they decide to suspend or ban your account.
You don’t take this same risk with your own auto industry blog. You create high-quality content on the topics of your choosing, knowing full and well that it’ll stay live on your website until you decide differently.
Wouldn’t you like to do the same with your auto blog?
Final Thoughts on Winning Big with an Auto Blog
Do you see why blogging for the automotive industry is critical to your marketing success?
While the five points above are reasons enough to maintain a car blog, don’t stop there. The more content you create, the more benefits you’ll discover.
Soon enough, you’ll have an industry-leading blog that positions your brand for success. And along with that comes more traffic, more conversations, and hopefully more revenue!
Search engine optimization (SEO). It’s something many companies in the automotive industry think about but few actually take advantage of. And that’s especially true when it comes to auto parts manufacturers and retailers.
Some companies shy away from SEO and digital marketing because they don’t know where to start. Others are afraid of making a mistake that harms their business. And there are just as many, if not more, who don’t want to take on the cost.
Here’s the good news: you don’t have to be a digital marketing professional to implement a sound SEO strategy.
There are two basic options available to you:
- Hire an agency to manage your marketing efforts.
- Do it yourself by focusing on the basics of SEO, social media, and content marketing.
Either way, you’re taking a step in the right direction.
Digital Marketing: Driving the Auto Industry
Get this: approximately 64% of marketers actively invest time in search engine optimization.
So if you’re not getting in on the action, there’s a good chance your competition will pass you by online. And that’s not a risk you want to take in 2020 and beyond.
The auto industry, in particular, is extremely competitive online. For example, auto parts retailers have to contend with major players in the industry as well as up-and-comers taking advantage of a low barrier of entry.
If you want to reach the top of your niche within the automotive industry, it’s critical to have a digital marketing and SEO strategy to guide you.
7 Game-Changing Automotive SEO Tips
There’s a lot you can do from an SEO perspective, but this article is all about simplicity.
We don’t want to bog you down with terms you don’t understand and advanced techniques that are best left to more experienced digital marketers.
With that in mind, here are seven search engine marketing tips you can use to make a difference:
1. Conduct a Site Audit
This is where it all begins. Without a site audit, you don’t know what you’re working with. And that alone makes it impossible to make informed decisions.
This doesn’t have to be an overly complex process. Furthermore, with the help of one of the many SEO tools on the market – such as SEMrush - you don’t have to do any of the heavy lifting yourself.
A site audit provides an overview of the health of your website. This includes but is not limited to things such as:
- Proper use of meta tags and meta descriptions
- Site content
- Broken links
- Pages that are slow to load
You hope that your site audit shows that you’ve done everything right, but it’s more likely that there will be some areas of concern (especially if you haven’t done any SEO work in the past).
As you move forward with your SEO strategy, keep this audit nearby so you can make the necessary changes. Remember, small changes can have a big impact on your organic rankings.
2. Focus on Your Content
Even if you don’t know the first thing about technical SEO, you probably have a good understanding of your site content (even if you realize it’s time to make some changes).
This includes everything from the content on static pages to blog posts. If it’s content on your website, it’s content you should review and edit as you see fit.
A growing number of companies in the auto industry are turning their attention to content marketing. This includes things such as:
- Regularly publishing blog posts
- Sharing content via social media
- Creating video content
- Starting a podcast
- Distributing press releases, slide decks, and white papers
There’s no shortage of ways to use content to your advantage. For example, if you’re part of the auto parts industry and you have an active blog, you could share the following:
- New products
- Interviews with industry experts
- Auto maintenance guidance and advice
- Industry updates and trends
You get the point. The only thing limiting your content is your imagination.
As you create new content, do so with your audience in mind. Write in a manner that provides them with detailed, actionable, and engaging information.
Of course, you should also write with Google in mind. This means doing things like:
- Identifying your primary keyword
- Identifying secondary keywords
- Including the keywords in your content (without keyword stuffing)
- Including your keyword in the title tag
Content is king, and that’s especially true when it comes to search engine optimization. If you’re not investing in content, don’t expect to see good things on the search engine results pages (SERPs).
High quality, targeted content is a must in today’s digital world.
3. Review Your Backlink Profile
There used to be a time when an SEO strategy was as simple as this: create a lot of keyword-stuffed content and point as many links to it as possible. The website with the most links was typically the one found at the top of Google.
But that was a long time ago. Today, if you want your website to rise to the top of the SERPs, you must have a general understanding of the more than 200 Google ranking factors.
While all of these factors are worth your consideration, the fact of the matter is this: backlinks are still critical to your success.
The key to beating your competitors is securing quality backlinks from websites in your industry (or a related industry).
For instance, if you’re staffed with the responsibility of marketing an auto parts manufacturing company, seek links from a dealer website, your customers (auto manufacturers), and the stores that sell your products.
On the other hand, don’t seek out links from online casinos and video game message boards. Links from these sites hold no relevance, so they won’t give your online presence a boost. In fact, if you have too many of these low-quality links, it can result in a Google penalty.
Upon reviewing your backlink profile, decide what to do next. If you’ve done a good job naturally securing high-quality links in the past, stick with your strategy. But if you’ve struggled in this area, it’s critical to devote the necessary time to link building in the future.
4. Start Small
This isn’t specific to the auto industry. Any company, big or small, that’s first getting into SEO should start small. Biting off more than you can chew early on typically results in two things:
- Financial loss
- Fear of SEO
Starting small means something different to every company. To you, it may mean focusing solely on content marketing as a means of improving your SEO. For another, social media combined with blogging may be the perfect mix.
If you want to win big with SEO, focus solely on this side of your marketing efforts. Don’t overextend yourself, such as by trying to figure out search engine optimization and PPC advertising at the same time.
5. Set Realistic Goals
This isn’t a tip that will directly affect your rankings, but it’s critical to getting on and staying on the right track.
Here’s an example of a reasonable goal: rank on the first page of Google for a high-volume keyword within three to six months.
Now, here’s an unrealistic goal: rank #1 in Google for a high-volume keyword within one month.
Both your short and long-term goals should be realistic and attainable. If you set goals that are next to impossible to reach, it will only lead to frustration. And when frustration sets in, you’re more likely to give up on search engine marketing before giving it a real chance to produce results.
6. Optimize for Desktop and Mobile Devices
This is one of the most overlooked SEO tips for auto industry companies that want to improve their marketing efforts.
There used to be a time when the majority of people browsed the internet on a traditional computer. But with each passing year, mobile devices – including smartphones and tablets – are picking up steam.
With 63 percent of Google searches originating on a mobile device, a mobile-friendly website is no longer optional. It’s a must.
You may be wondering what this has to do with SEO, right? Well, fair or not, Google takes into consideration whether or not a website is mobile-friendly, along with page load speed.
Don’t optimize your website for one or the other. Optimize for both to ensure that you provide a high-quality browsing experience, while also meeting Google’s requirements.
Simply put, if your website isn’t mobile-friendly, you’re chasing away visitors and giving Google a reason to suppress your search engine rankings.
7. Hire a Marketing Agency
If you don’t have the time, desire, and/or expertise to manage your own digital marketing and SEO efforts, you can always hire a marketing agency or SEO company to run things on your behalf.
Yes, it’ll cost you money, but you’ll more than make up for it if they’re successful in generating more traffic, leads and ultimately new customers.
There are a lot of people and many companies that claim to be SEO experts, so it’s critical to take your time when choosing a marketing agency. You could easily make a mistake that costs you time and money, and in some cases, results in a penalized website.
Here’s what you should look for in a marketing agency:
- A clear understanding of the automotive industry and automotive SEO
- A roadmap that provides an overview of their SEO strategy for your brand
- A company that understands your goals, whether that is more website traffic, potential customers in your sales pipeline, or another metric
There are clear-cut advantages of hiring a marketing agency with a focus on automotive SEO services. Not only do you gain access to a team of SEO experts, but they can also help with other digital marketing-related tasks such as local search optimization, Google My Business optimization, PPC advertising, and social media.
If you’re on the fence, contact a few agencies to see what they have to offer. It never hurts to learn more.
Optimize Your Way to the Top of the Automotive Industry
What do you think about these SEO tips? Do they have you rethinking your digital marketing strategy? Are you more confident than ever in your ability to carry out an effective online marketing plan?
With the right approach to SEO, you’re in a position to beat your competitors to the top of Google (among other search engines). As your website climbs the rankings for your target keywords, you’ll come to find your organic traffic following suit.
Forget about what you’ve done (or haven’t done) in the past. You have plenty of opportunities ahead to implement an SEO strategy that will take your company to the next level.
BigCommerce is a leading e-commerce platform that allows you to market and sell your products more successfully. BigCommerce costs a third of other major e-commerce packages, allowing you to spend your money on growing your business instead of website maintenance. Selling auto parts online presents special challenges. Here are the major benefits of BigCommerce for automotive e-commerce.
Easy on the Wallet
Because BigCommerce is a cloud-based e-commerce product, you won’t need to hire an in-house team of IT professionals or off-site contractors. You never have to buy and maintain servers or other hardware. BigCommerce takes care of your server maintenance and database storage. You will never be charged for the installation of updates, required bug fixes, or security patches.
Many other e-commerce products charge by the hour to fix website issues, and the need for such services is unpredictable. If you are paying for every patch or bug fix, an unexpected security issue can wreak havoc on your bottom line. With BigCommerce, you can invest your money in your business rather than spending it on IT issues, personnel, and maintenance. Also, with BigCommerce, there is never a monthly licensing fee because you own all of your unique content.
Excellent Customer Support
If issues arise with your site, you need help right away. Many large e-commerce products work regular business hours and pass support on to outside partner agencies. This setup can leave you waiting for hours to have an issue resolved. BigCommerce provides 24/7 customer support. If you have a site issue, you are connected to high-level BigCommerce technical support until your issues are resolved. You never pay extra for technical assistance.
Thanks to BigCommerce’s stellar customer support, you can expect stellar site reliability. BigCommerce customers enjoy an uptime of almost 100%. Your site is always functional and ready for customers. More uptime translates into more sales and higher profits. BigCommerce takes on the responsibility of keeping your site up and running even during busy sales events.
BigCommerce support also provides site upgrades and bug fixes without disturbing your business online. BigCommerce support tests every website before they go live, ensuring that users have a great experience from the start.
Easy to Customize with Stencil
BigCommerce’s theming engine, Stencil, is powerful, flexible, and easy to use. Stencil’s wide variety of ready-to-use themes allows you to quickly set up your online auto parts store without the need for coding experience. The Parts Warehouse theme is particularly useful for auto part retailers.
Store owners love the Parts Warehouse theme because it allows them to easily organize their inventory. Customers enjoy the intuitive navigation of Parts Warehouse. Thanks to Stencil’s simple customization, your retail website can be up and running quickly.
Stencil also allows for customization of individual website attributes. Website changes are always made in a staging environment, allowing you to test your site before making it live. This process ensures that unforeseen issues are resolved before opening the website to customers. Your website is always fully functional and attractive to customers. Stencil also allows you to customize users’ shopping experience through the analysis of customer search and purchase data. This allows you to provide the optimum user experience for every customer.
Security is incredibly important for online retailers. A security breach not only erodes customer trust but also threatens future profits. BigCommerce provides top-of-the-line protection against the hacking of consumer data. BigCommerce is PCI compliant and ISO/IEC 27001 certified. Third-party applications available through BigCommerce are thoroughly vetted to ensure that they are secure and do not pose a threat to client security.
Built-In Payment and Inventory Management
BigCommerce makes it easy for customers to purchase auto parts. BigCommerce accepts payment from multiple gateways, including PayPal, ApplePay, and Stripe. Unlike other e-commerce products, BigCommerce never charges a penalty for using non-standard forms of payment.
BigCommerce controls your inventory from one central location. This central inventory management ensures that your stock numbers are accurate across all retail platforms. As your business grows, you have the option of using one of BigCommerce’s third-party applications to manage inventory data.
BigCommerce has a multi-dimensional approach to online commerce. BigCommerce synchronizes your inventory across online channels, including Facebook, Pinterest, eBay, Instagram, and Amazon. This multi-platform approach increases product visibility and sales. No matter how they reach your site, customers will always have a seamless, high-quality experience.
High-Value Apps for Automotive Parts Sales
The greatest difficulty in buying auto parts online is finding the correct part for your needs. Customers don’t want to spend a lot of time digging through parts lists to find the one part they need to finish a project. BigCommerce includes apps that can make your auto parts store easier to navigate. An easy-to-navigate site will sell more auto parts and decrease the time spent answering customer questions.
PartFinder is an advanced fitment app that enables your customers to quickly and easily find the part they need. PartFinder also provides valuable customer data. Data on customer searches, sales numbers, and trends allows you to modify your inventory to maximize profits. Improved search accuracy also ensures customer satisfaction and fewer returned orders.
The Year Make Model Search by Capacity app helps customers find specific parts for their automobiles by inputting key information including the model year and car make. This app is easy to set up on your site and capable of searching large parts databases.
The Yotpo Reviews app helps your business produce customer reviews, pictures, and more. This content can be used to increase sales by driving traffic to your site. The app includes integration across social networks, allowing customers to leave product reviews on platforms such as Instagram, Facebook, and Twitter. You can also incentivize customers to share reviews via online coupons or use sales data to upsell products to customers as they are searching on your site. With Yotpo, you can also add a section for questions and answers to your product pages. Yotpo is a great overall visual marketing tool that can help grow your business.
Making automotive e-commerce a successful venture is challenging. Your website needs to be accurate, easy to navigate, and attractive to customers. With easy-to-use templates, low costs, world-class support, and high-value apps, BigCommerce has the tools you need to make your online business flourish.
When you run an automotive e-commerce site, having all of your auto parts categorized and up-to-date is critical to making your business a success. Vehicles have thousands of model-specific parts, and your entire catalog system can become one big mess in the blink of an eye if it isn’t properly maintained.
When you’re building your e-commerce site, you need to find a platform that can handle the amount of data you will be entering into the system. Many platforms out there just can’t handle the task. That’s where BigCommerce comes in. BigCommerce is revolutionizing the way people go about running their e-commerce businesses by offering the most advanced yet easy-to-use e-commerce platform on the market. With unlimited uploads to your catalog, you can have every part you sell listed in your database.
What is BigCommerce?
BigCommerce is the leading cloud-based e-commerce platform. BigCommerce uses a robust API toolset within its platform that makes logging every part from your catalog quick and efficient. BigCommerce also has a scalable software platform that’s capable of handling a large SKU log, making it perfect for categorizing every auto part in your warehouse.
The software uses a specialized B2B design that makes detailed price structures easy to set up and maintain. The software has “buy online pick up in-store” technology, making it simple for customers to order products online and pick them up at the store.
How is BigCommerce Different?
BigCommerce differs from other e-commerce platforms by adding gift cards, built-in ratings and review systems, professional report functions, and real-time shipping quotes. BigCommerce also offers the option for customers to modify their orders before shipment. This saves you tons of time and provides additional customer convenience.
The Year-Make-Model lookup feature is an essential part of an auto parts e-commerce site. Customers want to look up the product they need quickly and efficiently while being confident that they are ordering the correct part.
BigCommerce offers the support you need to manage your auto parts store with an extensive catalog and with professionals who can help you transfer catalogs at any time. BigCommerce offers SEO management and ad management all from one control panel, making promotions easy and efficient. Convert more sales with a vast range of payment options, all on a single page checkout screen.
When dealing with all of the moving parts of an e-commerce website, you need an SaaS platform. SaaS, or Software as a Service, is a cloud-computing service that can lower your operational expenses with its lower up-front costs and quick deployment. The SaaS platform of BigCommerce delivers unlimited scaling, industry-leading uptime, and automatic upgrades that guarantee security and PCI compliance. With faster loading times and better site security, you won’t ever lose a customer to slow load times.
When you are running an auto parts e-commerce site, you can be sure your products will be organized quickly and price points will be set up for every situation, helping your business run smoothly. The platform BigCommerce provides is fully customizable from an easy-to-navigate CMS portal that makes it easy for anyone to work on.
Why BigCommerce is Perfect for Auto Parts E-Commerce
BigCommerce offers a great email marketing system built into the software, letting you easily reach out to your email list with new offers. You can customize every aspect of your site to make the perfect look for your automotive parts business. With the fastest load times and software available, your sales conversion rates should see a good increase.
BigCommerce also offers a great app store, adding even more features to your storefront. With tons of third-party applications, you can find any tool you are looking for when building your site. BigCommerce offers excellent software support, ensuring you can get every item listed and priced quickly and efficiently. By freeing up time working on your site, you can focus more of your attention on the other important aspects of your business, making BigCommerce an excellent option for those in the auto parts e-commerce business.
BigCommerce has some of the best-in-class Search Engine Optimization (SEO) features, making this the best bet for getting your auto parts business found when customers are searching the web. You won’t have to spend hours learning how to utilize SEO on your site because, with BigCommerce, the software does all of that work for you, setting up a seamless integration for mobile phones and excellent results on Google searches.
Your customers can easily do product comparisons and get a quick view of parts. This will make it simple and convenient for customers to get the details of multiple parts on a single webpage, letting them do their shopping more efficiently when finding the part they need.
Key Features BigCommerce Offers to Auto Parts Retailers
All of this is done through the full CMS that BigCommerce provides. There is no need to understand coding to make any changes to design and data. The CMS has a spot for you to enter whatever you need to upload, update, or modify.
BigCommerce offers a Year-Make-Model search that makes looking up the parts for your car easy, helping your customers find the part they need quickly and efficiently.
With the inherent challenges the automotive industry faces in computing needs, automotive websites are eagerly turning to cloud computing to help with various processes. BigCommerce keeps its software on the cloud, meaning you never have to worry about losing your information, and you can load an unlimited number of items into your inventory catalog.
BigCommerce includes a variety of great premade templates for an easy way to set up a dynamic e-commerce storefront. The site is easy to navigate and has lots of excellent features, making it easy for customers to find the parts they need.
SEO and Mobile Optimization
With built-in Search Engine Optimization assistance, you never have to worry about getting people over to your site. BigCommerce makes it easy to master the mobile and search engine world.
BigCommerce makes running an e-commerce auto parts store simple. No more battling with endless data entries and coding. BigCommerce does all the backend work for you so you can focus on what matters most: taking care of your customers and providing excellent service. You can trust that you’re getting the fastest and most efficient system when you choose BigCommerce to run your store.
As you start to build your e-commerce site for auto parts, you have many platforms to choose from when looking to develop your site catalog. Perhaps you’re already an up-and-running and successful e-commerce automotive part retailer, but the platform you’re using just isn’t keeping up anymore. You need a platform that can support the heavy universal product code (UPC) load that comes with logging an extensive amount of automotive parts and accessories.
If you are shopping around for your next platform, let’s look at which of these two big-name e-commerce companies — BigCommerce and Magento — is up to the task.
BigCommerce vs. Magento: The Platform
There are significant differences between these two e-commerce platforms, and the most obvious is their platform styles. BigCommerce is an SaaS platform, which stands for Software as a Service. Magento is a PaaS cloud-based platform, which stands for Platform as a Service. The major difference between these two services is that Magento is open-source, which means that third parties can modify the code and completely customize the platform. This is a beneficial option if you have an IT team ready to customize your code for your e-commerce site.
If you don’t have an existing IT department, you can hire a freelancer or an independent firm to help get your website up and running. Coding isn’t something that you want to play around with, because if you don’t know what you’re doing, you can make significant mistakes. BigCommerce, on the other hand, is an out-of-the-box solution; its team hosts and modifies the website code for you.
Automotive websites who don’t have IT teams or to keep expenses down might prefer BigCommerce’s easy-to-use framework. The SaaS platform is set up with a full content management system (CMS), which makes website customization and modifications simple. You can quickly and easily change settings and update information without having to learn how to write code. For those who don’t have coding experience, this makes getting your website up quick and efficient.
BigCommerce vs. Magento: Maintenance
Because Magento is a PaaS platform, the same rules apply for website maintenance as they do for website customization. When it comes to maintaining your e-commerce platform, you will need an IT professional’s help. BigCommerce, with its SaaS platform, handles all the site maintenance itself. The servers are up and running 99.9% of the time, and BigCommerce has a dedicated team ready to fix any issues that might arise.
Again, if your company doesn’t have a desire to hire or keep an IT professional on staff, BigCommerce may be the best option for its convenience and reliability.
BigCommerce vs. Magento: Security
Security is an important topic in e-commerce. With so many stories of hackers stealing credit card information, it’s essential for e-commerce sites to be compliant with payment card industry (PCI) security standards. This ensures all customer information is safe from potential cyber threats. BigCommerce takes care of all security for your e-commerce site, making sure you stay up-to-date and in line with PCI standards. When you choose to use Magento, this responsibility falls to your IT team.
BigCommerce vs. Magento: Add-ons and Apps
When it comes to auto part sales, BigCommerce has excellent programs that fully integrate into your e-commerce storefront. One of the best features is BigCommerce’s Year/Make/Model Search, which allows customers to filter categories and brands so they can find exactly the car parts they need.
Using BigCommerce’s fully integrated CMS, you can add this feature easily to your site and manage your entire catalog of parts. The process is simple, efficient, and straightforward and helps get your website up and running faster. Magento has third-party apps your IT professional can use to easily set up the same type of search functions for your site.
BigCommerce vs. Magento: Our Choice
When looking at all the fantastic features both of these e-commerce platforms offer, you can see there are many variables to consider. A well-established business might prefer the ability to work with site coding itself and create a unique website using third-party sources through Magento. There are certainly benefits to being able to go in and adjust everything yourself.
If you’re running a small startup, however, you might not have the budget to hire an additional employee dedicated to keeping the website running. Regardless of the size or type, most companies prefer to get everything done in one stop, without having to hire an outside vendor to manage and maintain their website. This is where the convenience and security of BigCommerce comes in.
BigCommerce is fast, secure, and easy to manage and customize. Business owners who prefer a more hands-on approach while saving time and money might prefer BigCommerce. This platform is an effective solution that requires a minimal learning curve if you are new to website design.
Magento is an excellent option for business owners who have IT experience or already have someone within their organization who can design and maintain a website. You might choose Magento if you prefer to be in absolute control of every detail of your site’s operation.
Ultimately, we would choose BigCommerce over Magento for automotive e-commerce. Its convenience, reliability, and ease of data transfer make building and maintaining a webpage much simpler than other platforms. BigCommerce’s price is very affordable, as well. You can choose from a few great free templates to get started or pay for more complex templates to create a truly unique storefront. Every part of setting up and maintaining your auto parts e-commerce storefront is smooth and easy to figure out.
If you are looking for a new platform for your automotive parts website, check out BigCommerce. The benefits of using its program will make a significant impact on your business. BigCommerce has some of the fastest load times, a team of experts maintaining your website, and 24/7 customer support. You can have your site up and running quickly, so you can get back to taking care of all the other aspects of your business.
BigCommerce is an online platform for eCommerce that can help transform your internet presence. With add-ons that are built specifically for the automotive industry, this product is an ideal choice for auto parts stores that are ready to move online or upgrade their current online presence. With a growing number of customers heading to the internet to do their shopping, it’s become crucial for auto parts stores to provide a virtual storefront that can meet their needs. BigCommerce provides a distinct advantage to businesses in this industry, making it easier than ever to close the sale.
A One-Stop Solution for Your Online Presence
BigCommerce offers robust customization features that make it easy to provide shoppers with all the necessary information in one place. This platform isn’t exclusive to product listings. You can integrate it with Drupal, WordPress, Sitecore, Bloomreach, and Adobe Experience Manager to create the exact experience you’re after. Include your store’s history, location details, contact information, and more so visitors have everything they need at their fingertips.
With BigCommerce you can enhance every aspect of online auto parts sales as you combine content and commerce for better marketing. Maintain an informative blog to establish your thought leadership in the industry while also offering a detailed and highly searchable database of your product offerings.
Reach Customers Where They Are
Almost 25% of automotive searches are related to parts, maintenance, and services. More than half of these online searches come from mobile devices. If you’re not online with a sleek presence that’s optimized for computers, tablets, and smartphones, then you’re not available to serve your customers where they’re currently shopping.
BigCommerce streamlines the process of listing your inventory online and processing internet sales. The complexities of the process are simplified using a platform that’s customized to serve this segment of the industry. When you choose this approach for your online presence, you can easily stake a claim online in a space that’s attractive and accessible to your shoppers.
Maintain an Off-Site Inventory
When you move into online sales, you have the option to sell products that aren’t readily available in your physical storefront. You can serve as the middleman for items from a vast range of manufacturers, expanding your product listings and making it easier than ever to provide custom orders for your shoppers. Buyers no longer need to come into the store to order their parts and then later return for pickup. You can ship items directly to the buyer or offer the popular ship-to-store option and provide pickup on-site in your brick-and-mortar location.
Changing your model for stocking and selling products can help you save money, downsize your physical storefront, and increase sales. Moving into the world of eCommerce will radically change your ability to serve customers if you’ve not provided a functional presence here before. BigCommerce is designed to offer a searchable inventory so you can provide hundreds or thousands of products easily.
Keep Products Easily Organized
Locating the right part for an automobile is a complex task. With so many variations, it’s easy to make a mistake. Browsing a physical storefront is overwhelming, but eCommerce sites that are well-organized with the proper functionality can ease the process considerably. BigCommerce provides a year-make-model search that instantly narrows down the product listings to those that are appropriate for the customer’s needs. The PartFinder add-on is another valuable feature that makes it easier for your customers to find what they need quickly.
By customizing your product page, you can also include all the necessary details for each part so customers know what they’re getting. Detail what’s included, provide tips for installation, and offer all the essential specifications in one handy place. Customers who conduct online searches are looking for more than just the name of the item. They want to know everything they can about it, and this is just what your webpage can offer.
Make it Easier For Customers to Browse
BigCommerce lets you maintain an up-to-date inventory that shows availability in real time. This means your customers can browse your products easily without running into snags regarding items that are no longer available. The convenience of an online presence also lends itself well to searchers who want to take their time exploring the options. There are no salespeople to contend with or even well-meaning fellow shoppers with unsolicited advice. Your webpage lets shoppers take their time as they explore what’s available and compare critical features.
Optimizing your online layout for easy browsing also eases the strain on your staff. You’ll field fewer phone calls about parts and fitments when you make it easier for the customers to do the research themselves. Most online shoppers are happy to investigate products independently as long as the details are readily available to them. When you make the effort to provide the right platform, your shoppers will typically do the rest.
Upsell Easily From the Product Page
You can increase your sales easily with a webpage that’s built for seamless upselling. Feature suggested items on the product page and you can point shoppers directly to associated products. Highlight additional parts that will help complete an installation or upgrade or suggest the necessary tools for the job along with the item. This is a handy marketing strategy that’s utilized by nearly all major retailers. Maintaining an online presence with a platform such as BigCommerce will help you transition into the world of eCommerce powerfully, with features that equip you to increase sales and earn coveted customer loyalty.
Auto parts sales are on the rise, and an online e-commerce presence has become essential for retailers to stay competitive in this growing industry. If you’re ready to cash in and enjoy the full benefits that are available to retailers in this space, BigCommerce is a powerful tool that can help. You can integrate your webpage with your storefront or move to an online-only presence and save the expense of maintaining a brick-and-mortar location. Whatever your approach, this product can help.
BigCommerce is a powerful online platform that helps retailers list and sell their products online. This eCommerce solution works across several industries, but automotive parts stores enjoy some distinct advantages when they utilize this tool. The aftermarket auto parts industry is rapidly evolving as customers change their approach to car care. Knowing your consumers and meeting them in their buying journey is critical to closing the sale. In the past, automotive retailers have had a surprisingly small presence in the online marketplace. This is rapidly changing, however, and BigCommerce is poised to help.
Though there are many ways that you can approach your online retail site, there are several compelling reasons you should care about BigCommerce as you’re selling in this space. Read on to learn why this is one of the best options you’ll find for your auto parts store.
Auto Parts Sales Are On the Rise
Auto parts sales have increased steadily in recent years. While sales were $23.3 billion in 2012 and $36.1 billion in 2015, they were projected to reach $57.4 by the end of 2019. Meanwhile, sales for new automotive vehicles have largely plateaued. There were 94 million new vehicle sales in 2016, 96 million in 2017, and 95 million in 2018. Today’s shoppers are looking for ways to extend the lives of their vehicles rather than replace them. Also popular are parts that allow drivers to customize their rides with added performance, personalization, and functionality.
These trends present a valuable opportunity for aftermarket parts retailers. Shoppers are seeking specific products, and sellers who are properly positioned can meet them where they are, presenting the perfect solution for a driver’s needs. BigCommerce is a retail platform that’s designed specifically for this segment of the automobile industry, making it easy for retailers to plug in their inventories and get started in this lucrative space.
Shoppers Start With an Internet Search
A quarter of all automotive searches are related to parts, services, and maintenance. A growing number of shoppers are looking for automotive products via a web search before they bother looking for them in the store. There are many compelling reasons for this trend. Finding the right part for a particular vehicle can be a daunting task. Auto parts are organized into categories, subcategories, and child categories as you filter down through the numerous specifications. A similar product won’t do when you’re shopping in this category. It’s essential that you get the perfect fit.
Fortunately, platforms such as BigCommerce make it quick and easy for shoppers to perform the online research that they’re interested in. BigCommerce offers a year-make-model search add-on that helps consumers find the perfect product for their specific vehicle. This eliminates the hassle of sifting through confusing content. Within a few clicks, the shopper can identify exactly what they need to buy.
More Than Half of Purchases Happen Online
Research from UPS indicates that 56% of online automotive parts and accessories shoppers make their final purchase via the internet. This means that your buyers aren’t just using your website as a research tool, they’re also sticking with your page through to the completion of the sale. With a tool like BigCommerce, you can serve the shopper’s needs at every point in the buying process.
You can customize your front-end presence to offer detailed information on each product and make sure that your customers know exactly what they’re getting. You can also build in suggested products for easy upsells. If installation typically requires additional complimentary parts or specialized tools that are available through your store, you can suggest these directly on the product page, helping customers get everything they need in one purchase while increasing your total sales with fuller carts.
Your Competitors Are Online
The UPS study indicates that 95% of online automotive e-commerce aftermarket consumers compare products and prices before making a purchase. With a growing number of auto parts retailers creating an online presence, it’s crucial to get into this space. The right software and setup can help you stay competitive in the areas where it matters most. According to consumers, these are:
- Price (52%)
- Product availability (45%)
- Selection (37%)
It’s not enough to be the first site that customers find when they’re looking for auto parts. You also need to present the best option. BigCommerce is worth caring about because it provides you with all the features and functionality you need to do so. You can set your price point, highlight product availability, and make it easy for shoppers to browse your parts selection. A search that might feel overwhelming in a crowded brick-and-mortar environment becomes neat and simple when you build out your website with the right platform.
An Internet Presence Enhances In-Store Sales
Moving to an internet database for auto parts works for both online retailers and those maintaining brick-and-mortar stores. Individuals who purchase auto parts online choose ship-to-store 55% of the time. You shouldn’t overlook the value of setting up a site with BigCommerce just because you’re maintaining a physical storefront. You can integrate the features of this platform with your local store to best serve your shoppers’ needs.
By enabling ship-to-store, you can minimize shipping costs, streamline the purchasing process, and build another opportunity for upselling into your sales strategy. When customers come into the store to pick up their purchases, you can have a selection of complementary parts or tools ready to suggest. A knowledgeable sales staff can discuss the installation process and other needs with the buyer while they’re in the store. This setup lets you connect with your customers both online and in person, so you’re enjoying the best of all worlds.
BigCommerce is uniquely positioned to help auto parts stores succeed in the online marketplace. If you’re selling aftermarket automobile parts without a website, you’re missing out on a key opportunity to reach potential customers. Explore the functions and features of BigCommerce to find out how you can start enhancing the shopping experience and drawing new buyers in to become loyal long-term customers.