Leading Automotive Lubricants Manufacturing and Distribution Company Implements Product Desk To Simplify The Automotive Product Data Management Process

Miami, Florida (October 11, 2016) – Cellacore, Inc., the automotive industry’s leading provider of Product Information Management (PIM) software, today announced that AMALIE Oil Company has deployed Product Desk to manage all aspects of their Product Data to support their continued product development and manufacturing expansion.

Founded in 1903, the AMALIE Oil Company is a full service industrial and specialty lubricants company headquartered in Tampa, Florida, with an additional production facility in Charleston, South Carolina. AMALIE blends and packages automotive and industrial products shipped in all 50 States and over 100 countries.

AMALIE Oil Company’s continued growth lead to selection of Product Desk to centralize the management of product data and related information. Product Desk also allows AMALIE to automate the importing and exporting of mission critical data in the ACES/PIES formats, which are the Automotive industry data format standards.

Product Information Management PIM“We selected Product Desk developed by Cellacore as our Product Information Management (PIM) solution because of the unprecedented level of industry functionality built into the solution that will allow us to streamline our business.” stated Gianni Barkett, CTO of AMALIE Oil Company.

Barkett continued “Cellacore’s understanding of the automotive industry and what they have put into Product Desk has significantly increased our ability to mange the changing industry landscape and the demand on our business related to managing product data, media, and getting all the associated information to our customers in properly formatted ACES/PIES formats.  We are really impressed with the Cellacore team. This is a game changing solution for the aftermarket automotive industry.”

“AMALIE’s commitment to technology is one of the key drivers to their success in the marketplace. They truly understand the benefits of automating workflow’s using technology.” said Tony Minock, CEO & Co-Founder of Cellacore. “We are extremely proud to be a trusted partner of AMALIE Oil Company and excited about the impact Product Desk will have on their business.”

Product Desk is an enterprise business application that is revolutionary, yet simple and easy to use. For more information about Product Desk and Cellacore’s services visit

About Cellacore

Cellacore is a leading business applications development and consulting services organization to automotive companies. Based on a foundation of advanced technology and industry specific business knowledge, Cellacore has developed key business applications for the automotive manufacturing, distribution, and retail markets. Cellacore is headquartered in Miami, Florida and offices in Tampa, Florida and Toronto, Canada. For more information visit

Media Contact

Tony Minock

CEO and Co-Founder

(305) 330-1402 – Phone

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