MIAMI, Oct. 26, 2016 (GLOBE NEWSWIRE) — CURT Manufacturing Company, headquartered in Eau Claire, WI, has deployed Product Desk software solution to manage all aspects of their product data to support their continued product development and manufacturing expansion.  Product Desk, developed by Cellacore, Inc., is the automotive industry’s leading Product Information Management (PIM) software solution.

CURT Manufacturing is replacing multiple, disparate legacy software systems and manual processes with a single instance of Product Desk to manage mission critical business processes, including ACES/PIES files, digital assets, and automotive fitment application data.

Curt Manufacturing Selects Cellacore For ACES PIES Data“Cellacore’s development of Product Desk is a revolutionary advancement for software technology in the automotive and towing markets,” stated Tim Hau, Chief Information Officer at CURT Manufacturing.

Hau continued, “Product Desk allows us to centralize all aspects of our product data on one web based platform that is a truly scalable enterprise solution.  In addition we have been impressed with Cellacore’s dedication to the industry and the future roadmap of Product Desk.  I am very excited about this deployment, as is our team.”

“CURT Manufacturing continues to grow rapidly and has been industry leading in understanding the power of accurate product data to support their sales growth,”  said Tony Minock, CEO & Co-Founder of Cellacore.  “They not only understand the power this gives them to sell more products, but also the ROI from their technology investment to automate and streamline workflow.  We are very excited to be a trusted partner of CURT.”

Product Desk is an enterprise business application that is revolutionary for the automotive industry, yet simple and easy to use.  For more information about Product Desk and Cellacore’s services visit

About CURT Manufacturing:
CURT Manufacturing is a family of more than 800 associates world-wide. We believe that the customer is KING and our associates are our greatest ASSET. With headquarters in Dallas, TX and Eau Claire, WI, our brands include CURT, ARIES Automotive and LUVERNE Truck Equipment. With manufacturing plants in Eau Claire, WI; Brandon, SD and the Philippines, and 25 regional warehouses across North America and Canada, we are proud to offer our customers reliable service and dependable American-made towing products and truck accessories. For more information visit

About Cellacore
Cellacore is a leading business applications development and consulting services organization to automotive companies. Based on a foundation of advanced technology and industry specific business knowledge, Cellacore has developed key business applications for the automotive manufacturing, distribution, and retail markets. Cellacore is headquartered in Miami, Florida and has offices in Tampa, Florida and Toronto, Canada. For more information visit

Media Contact

Tony Minock

CEO and Co-Founder

(305) 330-1402 – Phone

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