Product Desk To Facilitate B2C and B2B Product Catalog Website For The World Leader Of Monotube Gas Shock Absorbers

MIAMI, Oct. 18, 2016 (GLOBE NEWSWIRE) — Cellacore, Inc., the automotive industry’s leading provider of Product Information Management (PIM) software, today announced that ThyssenKrupp BILSTEIN of America, Inc. has selected Product Desk to power and manage their online product catalog.

By standardizing product data on one enterprise platform, Product Desk offers real-time access to product data for improved search and delivery capabilities across automotive application and fitment data.

Bilstein Selects Cellacore Product DeskBILSTEIN will implement Product Desk as the foundation to their online catalog and customer ordering portal. The enhanced online catalog will go-live early Q2 2017 allowing both end consumers and BILSTEIN dealers to find their products faster with enhanced product content.

“Product Desk will allow us to manage our product data coming from multiple systems on the same platform that will drive our online catalog,” stated Stan Demas, Head of Product Management, ThyssenKrupp BILSTEIN of America, Inc.  “The technology and toolset behind Product Desk allows us to enhance our online catalog with new ways to search, enhanced digital asset content, improved customer portal interactions to streamline product and sales information.  Cellacore’s approach to product search powered by Product Desk is something we have not seen before in the automotive aftermarket industry.”

“Powering online product data catalogs is just one way companies can use Product Desk to revolutionize their business,” said Tony Minock, CEO & Co-Founder of Cellacore.  “With the modern architecture of Product Desk, we can serve up product data, fitment application data, and digital assets to any destination, including online catalogs, print catalogs, and much more.  We are empowering companies to take control of their product data and distribute it simply, accurately, and easily.”

Product Desk is a web-based enterprise business application that is built specifically for the automotive industry.  For more information about Product Desk and Cellacore’s services visit

Founded in 1873, BILSTEIN is the world’s leading manufacturer of monotube gas pressure shock absorbers. With their main headquarters located in Germany, BILSTEIN is an original equipment supplier to BMW, Ferrari, Jaguar, Mercedes-Benz, Porsche, GM, Chrysler, Ford, Toyota and many others. Driven by a passion for motorsports, BILSTEIN continues to push the boundaries in all disciplines of racing, from the hairpin turns of the Nürburgring to the wide open deserts of Baja. Today, BILSTEIN of America has grown to nearly 875 employees located in three locations around the United States and distributes more than 3,000 part numbers into the U.S. aftermarket. BILSTEIN operates within thyssenkrupp Component Technologies Group. For more information, please visit

About Cellacore
Cellacore is a leading business applications development and consulting services organization to automotive companies. Based on a foundation of advanced technology and industry specific business knowledge, Cellacore has developed key business applications for the automotive manufacturing, distribution, and retail markets. Cellacore is headquartered in Miami, Florida and has offices in Tampa, Florida and Toronto, Canada. For more information visit

Media Contact

Tony Minock

CEO and Co-Founder

(305) 330-1402 – Phone

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