Automotive Product Data – Automotive eCommerce

Posts by tonyminock

SEMA Show 2016 – Visit Us In Las Vegas

By on Oct 11, 2016 in Blog, Data Distribution, Product Information Management |

The SEMA Show 2016 is fast approaching!  Are you ready for Las Vegas?  The evolution of the SEMA Show is amazing!  First of all the show allot of change.  Not only has the show embraced the enhancements in vehicles and accessories in the aftermarket automotive industry.  The SEMA Show is also embracing the technology that drives the industry. Cellacore will have a booth at the SEMA Show 2016!  Our booth is located at South Hall Upper #33338.  At the booth not only will some of our team members be there.   We will also have the opportunity for attendees to demo and test drive new software technology solutions.  This is an especially relevant opportunity for those companies seeking to improve their businesses. Showcasing at the SEMA Show 2016 our goal will be to show automotive aftermarket companies the power our Product Desk and our E-Catalog solutions.  By empowering companies to generate, manage, and finally distribute their own product data, it reduces costs, time to market, and improves efficiencies.  Most of all accurate product data allows companies to sell more parts. For far too long automotive companies have been intimidated by the complex nature of ACES PIES data.  Furthermore companies were limited to managing complex spreadsheets.  Or out-sourcing their data challenges to services based companies. During the SEMA Show 2016 we will be showcasing the following: How to produce ACES PIES data files with ease Learn the power of ACES PIES data and why need it How to map fitment data and ensure accuracy Streamline the management of your digital assets Improve your search and SEO visibility How to deploy a full featured online catalog Manage multiple levels of pricing quickly Automate the export of product data Get data in the hands of those who need it when they need Easily map your product data to OEM part data Uncover missed sales opportunities Finally build simple and effective websites And much much more… Schedule your no obligation demo of our solutions today!  Simply click here.  Book your appointment time today at the SEMA Show 2016. We are revolutionary, we are simple.  Our technology is easy to use.  We are here to improve your business.  If we cannot improve your business.  We will at the least point you in...

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Product Data Is Definitely Top Of Mind

By on Mar 10, 2016 in Product Information Management |

Managing Product Data was heavily discussed last night at a well-attended SEMA Town Hall Meeting here in Miami.  During this meeting the SEMA Leadership polled the audience on their most pressing issues in their business.  While the number one issue was finding new and top talent.   26% Of Attendees Agreed That Managing Product Data Was A Major Issue   During the town hall it was discussed in-depth the importance of accurate product data from the manufacturer, through the wholesale distributor, down to the jobber, installer, or retailer.  This was the second most pressing issue in the businesses of the attendees, followed by product development. Ensuring accurate product data at all levels allows for more sales of products – a proven fact.  Accurate product data also lowers the total overall cost of sale and leads to higher customer satisfaction rate. Product Data is not limited to just specifications around the parts or assembly schematics.  Product Data expands into detailed product descriptions for your websites, accurate make/model data, product pictures, pricing, and so forth.  Many businesses today do not realize the cost to their business by not working with accurate product data.   Product Data In A Central Location Is Important   By centralizing product data, manufacturers as well as retailers can ensure that they are using the most up-to-date and accurate information.  When companies store information in different locations and in different formats, this can be costly, not only from a time perspective but to the bottom-line as well. Many companies limp along trying to manage product data in shared folders, spreadsheets, and using their ERP systems.  However, with today’s technology it has become very easy to centralize, maintain control, and roll out new products rapidly using Product Information Management (PIM) and E-Catalog tools.  The technology available today allows companies to effectively manage SKU proliferation, pricing/margin pressure, and become ACES and PIES compliant. No matter what level your company is at today or how many SKU’s you manufacture, distribute, or retail, having accurate product data can help your company’s revenue.  There are solutions of all levels to help companies maintain, review, and distribute accurate product data.    To learn more about simplifying your product data and selling more products contact us today. ...

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What is Product Information Management (PIM)

By on Oct 20, 2015 in Product Information Management |

Product Information Management (PIM) is generally referred to as the process of managing information related to a product in a central location through a software or technology solution. The focus of this activity is generally the data or information that is required to sell the product to either business wholesale relationships or direct to consumer. Typically product information is scattered throughout organizations and is kept in silos or departments. The proliferation of SKU’s in many markets today has forced companies to implement Product Information Management solutions to ensure accurate product information is being used by their internal teams, as well as the correct information is being distributed outside of their organization to the general public or distribution channels. With companies having their entire product information in one single location they can centrally manage information about their products and ensure it is accurate and up to date. This allows for a consistent set of data to be used by such output channels as e-commerce sites, general marketing information websites, print catalogs, supply chain systems, ERP systems, and other relevant database systems. How can PIM solutions help companies In the past companies have tried to manage all of this information in either their website content management solution (CMS) or their ERP systems. With the depth of information required around each individual product or product family it becomes challenging to manage information in either a CMS or ERP, because certain data types or fields are not supported. This leads to disparate spreadsheets and independently built Microsoft Access databases. Which leads to further confusion on where the data is located, who is the owner of the data, and the source.  All of these factors then lead to questions regarding the accuracy of the data and challenges around validating the data. The adoption of Product Information Management systems within enterprise companies started becoming more prevalent in 2004, as analysts started covering this type of solution. The coverage started as the breadth of digital media assets started growing and crossed over with the traditional print catalogs. Product Information Management systems also started to become necessary as industry organizations started to demand data consistency and standards. Secure and robust data integration tools are also essential with...

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