MIAMI, Oct. 31, 2016 (GLOBE NEWSWIRE) — Cellacore, Inc., the automotive industry’s leading provider of Product Information Management (PIM) software, today announces the release of Product Desk Essentials, a new ACES PIES mapping software solution for the automotive aftermarket industry.

Product Desk Essentials is an online web based solution that allows companies to map and manage product data. The solution exports data in ACES, PIES, and other automotive industry standard formats.  Pricing for Product Desk Essentials starts at $299 per month.  Companies that sign up at the upcoming SEMA Show will receive 30 days free and also free onboarding training and data import.

ACES PIES Data Product DeskTony Minock, CEO and Co-Founder of Cellacore stated, “With Product Desk Essentials we empower companies to control their own product data and not have to rely on a service to produce ACES and PIES files.  It became clear after the successful launch of our flagship solution Product Desk Enterprise that automotive aftermarket companies also wanted a lower cost solution to simply produce ACES and PIES files.  Product Desk Essentials does just that at a low cost.”

Minock continued, “The more companies that embrace standardized data exchange formats such as ACES and PIES, the more unified the automotive aftermarket will become.  By exchanging data in the ACES and PIES formats companies reduce costs related to product data management and application validation.  Companies will also increase sales by supplying accurate data to wholesales, retailers, and consumers.”

Cellacore is excited to announce the launch of Product Desk Essentials in conjunction with the upcoming SEMA and AAPEX trade shows in Las Vegas on November 1-4.  Cellacore will have a booth at the SEMA Show.  The Cellacore booth number is #33338 and is located in the Upper Hall South.

For additional information about Product Desk Essentials or to schedule a product demonstration, visit

About Cellacore
Cellacore is a leading business applications development and consulting services organization to automotive companies. Based on a foundation of advanced technology and industry specific business knowledge, Cellacore has developed key business applications for the automotive manufacturing, distribution, and retail markets. Cellacore is headquartered in Miami, Florida and has offices in Tampa, Florida and Toronto, Canada. For more information visit

Media Contact

Tony Minock

CEO and Co-Founder

(305) 330-1402 – Phone

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