Automotive Product Data – Automotive eCommerce

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Why Blogging for the Automotive Industry Matters

By on Nov 19, 2020 in Uncategorized |

Did you know that companies that have blogs generate an average of 67 percent more monthly leads than companies that don’t?  Or how about the fact that 55 percent of marketing professionals list blogging as their top priority? You get the point. Blogging is no longer an afterthought. It should be at the forefront of every marketing plan, especially for those in the competitive automotive industry. But that’s probably not enough to convince you. You’re looking for more concrete information on why blogging for the automotive industry is so important.  Below, we discuss five reasons to start, manage, and promote an auto blog. Let’s take a closer look! 1. Position Your Brand as an Industry Leader As an auto parts manufacturer or retailer, you know one thing to be true: there’s no shortage of competition. And for that reason, you’re always looking for another way to rise to the top. When your brand is recognized as an industry leader, customers find you. Not only that, but people trust you to guide them. Blogging allows you to gain the trust of your audience. You do this by sharing advice and guidance, giving your thoughts on the industry, interviewing influencers in your space, and answering questions (and that’s just the start). With an automotive blog, you control every aspect of the content. From the topic to the angle to the length, you’re in full control. This allows you to position your brand as you want it to be seen by your audience – and that’s something that auto enthusiasts love. If positioning your brand (or yourself) as an industry leader is one of your primary goals, focus on creating content that fits into one of these six categories: Educational contentIdentification of trendsResearch reportsInterviewsOp-edsInspirational content Not everyone will agree with every piece of content you create. All you can do is stay true to your brand, present accurate data, and let your audience tell you what they do and don’t like.  It’s not easy to position yourself as a leader in the automotive industry, but maintaining a high-quality blog is a good place to start.  2. More Search Engine Traffic for Your Car Blog With so many ways to drive traffic to your website, it’s easy to...

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Simple SEO for the Automotive Industry

By on Nov 2, 2020 in Uncategorized |

Search engine optimization (SEO). It’s something many companies in the automotive industry think about but few actually take advantage of. And that’s especially true when it comes to auto parts manufacturers and retailers.  Some companies shy away from SEO and digital marketing because they don’t know where to start. Others are afraid of making a mistake that harms their business. And there are just as many, if not more, who don’t want to take on the cost.   Here’s the good news: you don’t have to be a digital marketing professional to implement a sound SEO strategy.   There are two basic options available to you:  Hire an agency to manage your marketing efforts. Do it yourself by focusing on the basics of SEO, social media, and content marketing.  Either way, you’re taking a step in the right direction.   Digital Marketing: Driving the Auto Industry  Get this: approximately 64% of marketers actively invest time in search engine optimization.   So if you’re not getting in on the action, there’s a good chance your competition will pass you by online. And that’s not a risk you want to take in 2020 and beyond.   The auto industry, in particular, is extremely competitive online. For example, auto parts retailers have to contend with major players in the industry as well as up-and-comers taking advantage of a low barrier of entry.  If you want to reach the top of your niche within the automotive industry, it’s critical to have a digital marketing and SEO strategy to guide you.   7 Game-Changing Automotive SEO Tips  There’s a lot you can do from an SEO perspective, but this article is all about simplicity.  We don’t want to bog you down with terms you don’t understand and advanced techniques that are best left to more experienced digital marketers.  With that in mind, here are seven search engine marketing tips you can use to make a difference:  1. Conduct a Site Audit  This is where it all begins. Without a site audit, you don’t know what you’re working with. And that alone makes it impossible to make informed decisions.  This doesn’t have to be an overly complex process. Furthermore, with the help of one of the many SEO tools on the market – such as SEMrush - you don’t have to do any of the heavy lifting yourself.  A site audit provides an overview of the health of your website. This includes but...

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