Automotive Product Data – Automotive eCommerce

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Why Blogging for the Automotive Industry Matters

By on Nov 19, 2020 in Uncategorized |

Did you know that companies that have blogs generate an average of 67 percent more monthly leads than companies that don’t?  Or how about the fact that 55 percent of marketing professionals list blogging as their top priority? You get the point. Blogging is no longer an afterthought. It should be at the forefront of every marketing plan, especially for those in the competitive automotive industry. But that’s probably not enough to convince you. You’re looking for more concrete information on why blogging for the automotive industry is so important.  Below, we discuss five reasons to start, manage, and promote an auto blog. Let’s take a closer look! 1. Position Your Brand as an Industry Leader As an auto parts manufacturer or retailer, you know one thing to be true: there’s no shortage of competition. And for that reason, you’re always looking for another way to rise to the top. When your brand is recognized as an industry leader, customers find you. Not only that, but people trust you to guide them. Blogging allows you to gain the trust of your audience. You do this by sharing advice and guidance, giving your thoughts on the industry, interviewing influencers in your space, and answering questions (and that’s just the start). With an automotive blog, you control every aspect of the content. From the topic to the angle to the length, you’re in full control. This allows you to position your brand as you want it to be seen by your audience – and that’s something that auto enthusiasts love. If positioning your brand (or yourself) as an industry leader is one of your primary goals, focus on creating content that fits into one of these six categories: Educational contentIdentification of trendsResearch reportsInterviewsOp-edsInspirational content Not everyone will agree with every piece of content you create. All you can do is stay true to your brand, present accurate data, and let your audience tell you what they do and don’t like.  It’s not easy to position yourself as a leader in the automotive industry, but maintaining a high-quality blog is a good place to start.  2. More Search Engine Traffic for Your Car Blog With so many ways to drive traffic to your website, it’s easy to...

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Simple SEO for the Automotive Industry

By on Nov 2, 2020 in Uncategorized |

Search engine optimization (SEO). It’s something many companies in the automotive industry think about but few actually take advantage of. And that’s especially true when it comes to auto parts manufacturers and retailers.  Some companies shy away from SEO and digital marketing because they don’t know where to start. Others are afraid of making a mistake that harms their business. And there are just as many, if not more, who don’t want to take on the cost.   Here’s the good news: you don’t have to be a digital marketing professional to implement a sound SEO strategy.   There are two basic options available to you:  Hire an agency to manage your marketing efforts. Do it yourself by focusing on the basics of SEO, social media, and content marketing.  Either way, you’re taking a step in the right direction.   Digital Marketing: Driving the Auto Industry  Get this: approximately 64% of marketers actively invest time in search engine optimization.   So if you’re not getting in on the action, there’s a good chance your competition will pass you by online. And that’s not a risk you want to take in 2020 and beyond.   The auto industry, in particular, is extremely competitive online. For example, auto parts retailers have to contend with major players in the industry as well as up-and-comers taking advantage of a low barrier of entry.  If you want to reach the top of your niche within the automotive industry, it’s critical to have a digital marketing and SEO strategy to guide you.   7 Game-Changing Automotive SEO Tips  There’s a lot you can do from an SEO perspective, but this article is all about simplicity.  We don’t want to bog you down with terms you don’t understand and advanced techniques that are best left to more experienced digital marketers.  With that in mind, here are seven search engine marketing tips you can use to make a difference:  1. Conduct a Site Audit  This is where it all begins. Without a site audit, you don’t know what you’re working with. And that alone makes it impossible to make informed decisions.  This doesn’t have to be an overly complex process. Furthermore, with the help of one of the many SEO tools on the market – such as SEMrush - you don’t have to do any of the heavy lifting yourself.  A site audit provides an overview of the health of your website. This includes but...

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The Benefits of BigCommerce

By on Aug 10, 2020 in Ecommerce Marketing, Uncategorized |

BigCommerce is a leading e-commerce platform that allows you to market and sell your products more successfully. BigCommerce costs a third of other major e-commerce packages, allowing you to spend your money on growing your business instead of website maintenance. Selling auto parts online presents special challenges. Here are the major benefits of BigCommerce for automotive e-commerce.  Easy on the Wallet  Because BigCommerce is a cloud-based e-commerce product, you won’t need to hire an in-house team of IT professionals or off-site contractors. You never have to buy and maintain servers or other hardware. BigCommerce takes care of your server maintenance and database storage. You will never be charged for the installation of updates, required bug fixes, or security patches.  Many other e-commerce products charge by the hour to fix website issues, and the need for such services is unpredictable. If you are paying for every patch or bug fix, an unexpected security issue can wreak havoc on your bottom line. With BigCommerce, you can invest your money in your business rather than spending it on IT issues, personnel, and maintenance. Also, with BigCommerce, there is never a monthly licensing fee because you own all of your unique content.  Excellent Customer Support  If issues arise with your site, you need help right away. Many large e-commerce products work regular business hours and pass support on to outside partner agencies. This setup can leave you waiting for hours to have an issue resolved. BigCommerce provides 24/7 customer support. If you have a site issue, you are connected to high-level BigCommerce technical support until your issues are resolved. You never pay extra for technical assistance.  Thanks to BigCommerce’s stellar customer support, you can expect stellar site reliability. BigCommerce customers enjoy an uptime of almost 100%. Your site is always functional and ready for customers. More uptime translates into more sales and higher profits. BigCommerce takes on the responsibility of keeping your site up and running even during busy sales events.   BigCommerce support also provides site upgrades and bug fixes without disturbing your business online. BigCommerce support tests every website before they go live, ensuring that users have a great experience from the start.  Easy to Customize with Stencil  BigCommerce’s theming engine, Stencil,...

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Why Choose BigCommerce for Auto Parts E-Commerce?

By on Jul 28, 2020 in Uncategorized |

When you run an automotive e-commerce site, having all of your auto parts categorized and up-to-date is critical to making your business a success. Vehicles have thousands of model-specific parts, and your entire catalog system can become one big mess in the blink of an eye if it isn’t properly maintained.  When you’re building your e-commerce site, you need to find a platform that can handle the amount of data you will be entering into the system. Many platforms out there just can’t handle the task. That’s where  BigCommerce comes in. BigCommerce is revolutionizing the way people go about running their e-commerce businesses by offering the most advanced yet easy-to-use e-commerce platform on the market. With unlimited uploads to your catalog, you can have every part you sell listed in your database.  What is BigCommerce?  BigCommerce is the leading cloud-based e-commerce platform. BigCommerce uses a robust API toolset within its platform that makes logging every part from your catalog quick and efficient. BigCommerce also has a scalable software platform that’s capable of handling a large SKU log, making it perfect for categorizing every auto part in your warehouse.  The software uses a specialized B2B design that makes detailed price structures easy to set up and maintain. The software has “buy online pick up in-store” technology, making it simple for customers to order products online and pick them up at the store.  How is BigCommerce Different?  BigCommerce differs from other e-commerce platforms by adding gift cards, built-in ratings and review systems, professional report functions, and real-time shipping quotes. BigCommerce also offers the option for customers to modify their orders before shipment. This saves you tons of time and provides additional customer convenience.  The Year-Make-Model lookup feature is an essential part of an auto parts e-commerce site. Customers want to look up the product they need quickly and efficiently while being confident that they are ordering the correct part.  BigCommerce offers the support you need to manage your auto parts store with an extensive catalog and with professionals who can help you transfer catalogs at any time. BigCommerce offers SEO management and ad management all from one control panel, making promotions easy and efficient. Convert more sales with a vast range of payment options, all on a single page...

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